Thanks so much to everyone who commented on my original post regarding the Black Friday/Cyber Monday sales at Ulta.
Many of you were correct in your comments about the ad that's currently on the website here. I was under the impression that there was going to be a second ad, because I actually got the BF ad confused with the annual Cyber Monday sales that are online only. In other words, I knew that the BF ad wasn't the only thing we had to look forward to, and I thought that there would be another ad forthcoming. But I was incorrect, and that "other thing" to look forward to is actually the Cyber Monday deals (which go live on the Ulta website at 12AM Central on 11/26).
Thanks so much to everyone who set me straight about that!