Spotted: New CoverGirl 2017 Products for Lips, Face and Eyes (New Too Faced Melted Dupe?)

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New CoverGirl Katy Kat Pearl Collection (Grammys Makeup) Flash Sale at Walgreens

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First Look: QVC Today's Special Value IT Cosmetics Top 5 Superstars and More (Available Now)

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NEW Hard Candy Limited Edition The Beauty of Trolls Collection (PS: There's a Store Locator)

Sneak Peek: New Revlon Colorstay Products

Spotted: Wet n Wild Holiday 2016 Limited Edition Sequins & Stardust Collection (Highlighter, Loose Pigments, Nail Colors, Lipglosses & Lashes)

New and Upcoming Products From Revlon (Kiss Balms and More)

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Maybelline 2017 Sneak Peeks: New Face Studio Master Camo Color Correcting Kit, Brow Precise Perfecting Highlighter and More

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The Annual Beauty Brands Lash Bash is Back!

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The Wet n Wild Fall 2016 Limited Edition Autumn Lush Collection Has Landed

Sneak Peek with Swatches: Wet n Wild Fall 2016 Limited Edition Eyeshadow Trios, Matte Liquid Lipsticks and Colored Mascara

Spotted: NEW L'Oreal Voluminous Feline Collection (Mascaras and Eyeliner)

It's Back! Coastal Scents 99-Cent Hot Pot Sale Now through 8/12

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Review: Tarte Tartelette Faves Best-Seller Discovery Kit from Ulta

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Is Max Factor Coming Back to US Drugstores?

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Spotted: NEW Walgreens Barbie Beauty Collection (Makeup, Nail Polish, Lip Balm, Brushes & Bags)

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Wet n Wild Pop Back to School Collection Now Online (PS: Reader Swatches)

NEW Maybelline Products at Ulta (BOGO1/2OFF + $3.50 off $10 + Free Deluxe Sample with Any Purchase)

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Spotted: NEW Wet n Wild Fall 2016 Limited Edition Pop! Back to School Collection

Spotted: L.A. Colors I Heart Makeup Contour and Brow Palettes