I'm guessing that you've noticed that something's different around here! In fact a few of you already left comments here about it before I had a chance to get this post up (thank you so much for the kind words!).
Well it's official. I got a new logo! After spending the last year or two logo-free, it was time for something new, and I am so, so happy with it. I hope you are too (if you're on mobile, I would love for you to hop over to desktop for a second if you can, just so you can see it in large format!).
The story, if you're interested:
I knew that if I was going to have another logo on my blog someday, that it had to be perfect. It had to be "the one". Over the last year, I experienced some difficulties finding the right graphic designer, and there were some failed attempts with other designers before I stumbled across Riley Cran and his girlfriend Heather Neale, who are professional graphic designers out of Canada. Riley and Heather kindly agreed to take on this project (full disclosure: I sought them out and I paid them for their services. They did not approach me, nor did we exchange services for publicity or anything like that).
I knew, after looking at Riley's website, that this would be a great fit. And it truly was. They listened to my ideas and requests, they had an enormous amount of patience with me, and they were relentless in their pursuit to make me happy. The end result is what you see here today.
This custom logo was hand-drawn specifically for Nouveau Cheap, and I feel that it truly represents what I'm all about. Not only is the woman with the perfectly manicured red fingernails pinching pennies, but she's also giving the A-OK sign. In other words, it's as if she's saying, "It's A-OK to save money on makeup. And you can be stylish while you're doing it!" And that, my friends, is what I'm all about.
As Riley said to me when we started this project, a logo is more for the people who visit your website than it is for you. That could not be more true. This logo is for YOU, and I hope in my heart of hearts that you enjoy looking at it as much as I do. I always strive to be helpful and informative, but I also just want you to have FUN when you're here. I hope that the new logo sets that tone for you every single time you visit my blog.
Thanks again, Riley and Heather, for giving me a clean, simple, beautiful logo that absolutely represents what I'm all about. I love it.
As Riley said to me when we started this project, a logo is more for the people who visit your website than it is for you. That could not be more true. This logo is for YOU, and I hope in my heart of hearts that you enjoy looking at it as much as I do. I always strive to be helpful and informative, but I also just want you to have FUN when you're here. I hope that the new logo sets that tone for you every single time you visit my blog.
Thanks again, Riley and Heather, for giving me a clean, simple, beautiful logo that absolutely represents what I'm all about. I love it.
The products featured in this post were purchased with personal funds. For more information, click here.

57 comments
I absolutely love the logo. It's a perfect fit for your blog
I love it! Great job!
It's adorable. It perfectly expresses what you are about.
Love it! They did a great job
Awesome job on the logo!
Thank you SO much, Lorraine! You have no idea how happy that makes me!! ❤
i looove the pinching pennies logo it is absolute perfection and gives off such a fun vibe!
Love this! It seems like the perfect fit for this blog, you, and your followers(happy that I'm one of the many!) :)
Love it your new logo!
Great job! Love it!
I like the simplicity yet clear meaning of it.
On a side note why is there no Menu option at the top anymore? For some odd reason the blog is always huge and to the left side when I open it. When I click on menu it resizes and centers.
Absolutely perfect for what this blog is all about. Thank-you for all that you do.
It's so cute, I love it!
Perfection!
What a wonderful design, it's so perfect!
I sent you a message about it ;) I ADORE the new logo! It does fit perfect to represent what you do here. Riley and Heather did an amazing job!
Thanks so much! :)
Yay! I am SO happy you feel that way. Thank you so much! xo
Thanks, girlie! I'm thrilled that you love it! xo
Thank you so much!! :D
Yay!! Thank you so much, love. So glad you love that part! xoxo
I am so grateful that you are one of my followers, and that you love the new logo! Thank you so much, Autumn! xo
Yay!! Thank you so much! :)
Thank you so much, Mary!! xo
Thank you, Bella!!
Also, can you tell me which device you're on when this happens? I have NOT removed the menu. If you got to desktop you'll see it's still very much there. But on certain devices, it sometimes doesn't load unless you refresh the page. But even if it doesn't load the first time, it still should not shift the page like that. I have tested it on many devices and have never seen that happen. So it would help to know which device you're on, and also which browser you're using. Thanks!
OMG thank you so much, Dena! You have no idea how much I appreciate you saying that. xoxo
Yay!! Thank you SO much! xo
Thank you so much, KayVee! I really appreciate that! :)
Thank you so much, Susie!!! xo
Adorbs!
Love it G!! So darn cute and represents us so well!!!
Great new logo! I read your blog every day and it's something I really look forward to. Keep up the good work.
Tres bien mon cher!
Awesome logo!! Congratulations!!!
Two thumbs up! (See what I did there...). :D
I love it G., but you already knew that from FB, :) it really does sum up what we readers are all about! Smart and glam!! Also the new font is really cool!!! I do think you have nailed it G.!!! Pun intended!!! :)
Love your new logo!! :)
Cute--I like it!
I didn't notice the OK hand signal. Now that makes sense! It really is darling!
The new logo is perfect!
Love it!!! As a graphic designer, I think you are spot on :)
So cute!!!
I love the logo! It's perfect!!
Really like the new touch of the logo and the illustration is truly nice that it represent you.
Awesome work G! And thank you for all that you do and for saving me so much money! I come here all the time to make my beauty addiction more affordable.
G, it's perfect!
Love, love, love. So good! I also adore the hint of retro in the lettering. #personality xoxo
Love it! The red nail polish and the penny pinching are perfect!
I am using Safari on my macbook.
Love it - and the double meaning behind it!
This new logo gives you the perfect idea of what this blog is about! I really like it.. I also love that it's implementation, very eye catching!
Your new logo is adorable! I love it! It's so fitting :)
Loving the retro vibe! Something about it reminds me of I Dream of Jeannie.
The designers did a great job on your new logo; love it! It looks especially fab next to your new font (I think?) for the blog title at the top of the page; really goes together well :)
Love it G! Perfect logo for you. Congratulations! Sending positive vibes your way :)
Congratulations, job well done! It looks great - you and the designers are so clever !
Nice!
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