Sephora Updates: IT Cosmetics and Natasha Denona Now Online, New Freebie Codes, New Sneak Peeks, and Beauty Insider Appreciation Event Reminder

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Lots to cover today, Sephora shoppers, so get comfy and let's dig in!

First for the news of the day. Thanks to frequent contributor Marcy for the tip that IT Cosmetics is now online at Sephora HERE (NOTE: the products are not yet available for purchase unless you're Rouge). IT Cosmetics at Sephora should come as no surprise to you if you caught my post back in May about this happening. So now you'll have one more place to get your IT fix (and rack up some points in the process). It looks like the emphasis is on skincare, with currently more skincare products than makeup or brushes. I'm guessing they'll add more inventory to the Sephora lineup at some point, but right now there are some new VIB/Rouge exclusives that are definitely worth checking out (you can sign up for an email to be notified when they're available).

Also, the popular brand Natasha Denona is now online at Sephora HERE (these products are in stock). I know there's so much buzz about her eyeshadow palettes which, yes are quite expensive, but hopefully this is exciting news for some of you! There are only 13 products online at Sephora as of the time of publication, but I'm guessing they'll add more.

Next up:

The arrival of IT Cosmetics and Natasha Denona at Sephora might be perfectly timed for the upcoming Beauty Insider Appreciation Event, which begins on September 10th (this Saturday) through September 17th. During this event, Beauty Insiders will receive 2x points on all purchases, VIBs will receive 3x points on all purchases, and VIB Rouge members will receive 4x points on all purchases. These multipliers will be valid for both in-store and online purchases, with no limit on the amount of purchases you can make during this event. Bonus points will be automatically credited to your BI account the same day of purchase.

The bag above is one that Rouge members can get for free in-store only on the first day of the event with any $35+ purchase (if you're a friend of a Rouge member and you attend the event, you will also be eligible for this bag if you're at least a BI). If you are Rouge, you no doubt received your email about this at the end of August and have already RSVP'd to attend the event. (Thanks so much to readers JD and Tamiko for sharing their emails with me so I could get a look at the bag--I really appreciate that!)

For everyone else, Sephora usually offers a special sample bag that you can get for free with any $25+ (or $35+?) purchase during this event, but I do not know if the Rouge bag pictured above is similar to the one that VIB and BI members will be able to get once the event begins. I'll of course post here on the blog the moment I have more info.

PLEASE NOTE: the above event is not to be confused with the semi-annual VIB sale event that occurs each spring and fall. The fall VIB sale usually happens around the first week of November, and during that time Rouge members should receive 20% off all purchases for the first four days of the event, and then VIB members should receive their 20% off for the last four days of the event. Historically, this 20% off applies to all purchases and the code can be used as many times as you wish during your specific days. I'll keep you posted the moment I hear more about that.

Next up:

If you're itching to make an online purchase NOW, here are some new and noteworthy deluxe freebie codes you can use with any $25+ online purchase:

• LOLITA2 (back in stock) - Kat Von D Everlasting Liquid Lipstick deluxe sample in LolitaII
• TAKEABROW - Benefit Cosmetics Ready, Set, Brow! 24-Hour Setting Gel deluxe sample
• PEONYPOWER - The Estée Edit Skin Glowing Balm Makeup in Dune, Chai, or Truffle
• AGEDEFYING - Clarins Double Serum Complete Age Control Concentrate 7-day sample set (7 foil packets)
• SCLIPS - select ONE: Sephora Collection Rouge Cream Lipstick deluxe sample in R49 Belly-dancing, Sephora Collection Rouge Matte Audacious deluxe sample in M11 Rebel Chic, or Sephora Collection Cream Lip Stain deluxe sample in 01 Always Red
• MELTOFF - Too Faced Mascara Melt Off Cleansing Oil deluxe sample - 0.04 oz
• EYELOVEIT - select ONE: tarte Pack Your Bags 911 Undereye Rescue Patches (1 x 2 single-use patches), AmorePacific Moisture Bound Rejuvenating Eye Treatment Gel deluxe sample, Caudalie Premier Cru The Eye Cream deluxe sample, or Tata Harper Illuminating Eye Cream deluxe sample
• CLEARDAYS - select ONE: Murad Oil-Control Mattifier SPF 15 PA++ deluxe sample, Clinique Acne Solutions Clinical Clearing Gel deluxe sample, Kate Somerville EradiKate To-Go Acne Treatment deluxe sample, or REN Evercalm Serum deluxe sample
• SUNSHINE - select ONE: Cover FX Clear Cover Invisible Sunscreen Broad Spectrum SPF 30 deluxe sample, Josie Maran Argan Daily Moisturizer SPF 47 Protect + Perfect deluxe sample, or Shiseido Ultimate Sun Protection Lotion Broad Spectrum SPF 50+ WetForce for Sensitive Skin & Children deluxe sample

Next up:

image credit: @beautylogicblog Instagram page

COMING SOON: Sephora Favorites Give Me Some Bold Lip Set 

(retail: $28)

My pal Milly (@beautylogicblog on Instagram) gave me an open invitation to repost any of her Instagram photographs here on the blog (Milly, you ROCK) and let me just say that if you're on IG and you're not already following Milly, you should be. Because not only is she awesome and generous and kind and gorgeous, but she is also the sneak-peek master! She works in the industry, attends industry events, and shares sneak peeks such as these two new Sephora Favorites sets which should be arriving at Sephora (online and in-store) mid-September. I'm GUESSING these will go live at the start of the Beauty Insider Appreciation Event this Saturday (I will post the moment I hear these are live; if you spot them online before I do, I would so appreciate the tip!).

Above is the Sephora Favorites Give Me Some Bold Lip Set (retail: $28) and it contains six lip colors. ONE product is full-size; the rest are deluxe samples:

• Bite Beauty Matte Cream Lip Crayon in Aubergine
• Ciate Liquid Lip Velvet n Head Over Heels
• Kat Von D Everlasting Liquid Lipstick in Damned
• (full size) Laura Mercier Velour Lovers Lip Colour in An Affair
• Sephora Collection Rouge Cream in #49 Belly Dancing
• Tarte Tarteist Lip Paint in Yaaaassss

As Milly said, this is an amazing deal since just the Laura Mercier lip alone retails for $28. It's like you're getting everything else FREE.

image credit: @beautylogicblog Instagram page

COMING SOON: Sephora Favorites Trending: Beauty's Most Coveted Set 

(retail: $75)

image credit: @beautylogicblog Instagram page

And here is one of the most impressive Sephora Favorites sets I've seen to date. Per Milly, this set will retail for $75. I don't have product info for everything here, but here's what Milly shared on her Instagram:

• Beautblender Nude (full-size)
• Becca Shimmering Skin Perfector in Moonstone
• Laura Mercier Translucent Powder and Puff
• Benefit Ka-BROW Cream Gel
• Kat Von D Tattoo Liner
• Foreo Luna Play Cleansing Device
• NARS Radiant Creamy Concealer in Custard
• Urban Decay Vice Lipstick in 714
• Cover FX Enhance Click Cream Illuminator in Bubbly
• The Estee Edit Kohl Stick in Black
• Glamglow Super Mud
• Tarte Rainforest of the Sea Marine Boosting Mist

The Foreo Luna retails for $39 and the Beautyblender Nude retails for $20, so right there you're already at $59. If the UD lipstick is also full-size (it looks like it is) then that's $17 so then you're up to $76. It's like you're getting everything else FREE.

I would also like to thank frequent contributor Isu Hapz (@isu1989 on Instagram) for making sure I knew about these sets. I really appreciate that, Isu!

Whew. I think that about covers it as far as Sephora news....for now!

And just a reminder (because you know I always have to say this in my Sephora posts), if you don't already have free shipping due to VIB Rouge status, you should really consider signing up for Sephora Flash if you don't already have it. For $10 a year, you get free unlimited 2-day shipping on all orders. It pays for itself after just two orders. Plus, your subscription starts the moment you add it to your cart, meaning that anything else you buy will ship free. With the holidays coming up, these new freebies and sets, and the Beauty Insider Appreciation week about to start, this service can REALLY help if you're placing multiple orders.

Thanks so much to Marcy,  JD, Tamiko, Milly, and Isu Hapz for the great information, tips and pics. I truly appreciate it!