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Tuesday, February 9, 2016

New Products from e.l.f. (and New Codes to Go with Them)

e.l.f. has released even more new products on their website, so today I'd like to show them to you in case you haven't seen them yet. Let's get right into it! New codes listed at bottom of post.

First up, I want to thank reader @weloveelf on Instagram for the tip about these first three items. I had no idea they were on the website until she let me know this morning!

(Click a link below to go directly to the item listing.)

e.l.f. Highlighting Brush 
(retail: $3)

No details provided on the website about this brush just yet, but I'm assuming it's for applying/blending highlighters (duh).

e.l.f. Highlighting Dewy Drops
(retail: $4)

A liquid highlighter with illuminating pigments that brings light to the face for a glowing, dewy looking complexion. These pearlescent drops can be used for strobing and highlighting to create a glowing look. Enriched with antioxidant Vitamin E. Ideal for all skin tones. 

How to use:
Apply a few drops to the fingertips and in a dabbing method apply to the cheekbones, brow bone, bridge of the nose, and cupids bow for a dewy highlight. Can be used over or under makeup.

Beauty Tip: 
Mix a few drops into your foundation for an all over subtle glow. To avoid looking shiny, apply powder around the corners of the mouth and nose to mattify.

e.l.f. Day to Night Lipstick Duos
(retail: $6; four shades. Pictured: I Love Pink)

NEW e.l.f. Day to Night Lipstick Duos ($6 each; four shades). 

I Love Pink (pictured)
Need It Nudes
Red Hot Reds
The Best Berries

This dual-ended lipstick conveniently has a beautiful soft shade for day and a bolder shade for night. The velvety satin formula is enriched with Shea, and Vitamins A, C, and E to help nourish and hydrate. 

How to use:
Choose desired shade, twist up and apply to bare lips. For best results, apply with a lip brush working from the center of the lips and blending outwards toward the corners of the mouth.

Beauty Tip: 
Prior to applying color use the e.l.f. Lip Exfoliator to smooth lips for even application.

I'd like to thank several of you for the tips about these next two products, which have been up on the e.l.f. site for probably over a week now (but still considered new to me!):

e.l.f. Velvet Matte Lipsticks
(retail: $3; five shades. Pictured: Blushing Brown)

Blushing Brown (pictured)
Bold Berry
Flirty Flamingo
Fuchsia Fantasy
Ruby Red

This silky, matte lipstick glides easily onto lips to lock on moisture with vibrant matte color. Infused with Argan Oil, Rose, and Vitamin E to help condition, replenish, and soothe the lips.

How to use:
Apply to bare lips. For best results, apply with a lip brush working from the center of the lips and blending outwards toward the corners of the mouth.

e.l.f. Rose Gold Eyeshadow Palette
(retail: $10)

NEW e.l.f. Rose Gold Eyeshadow Palette (currently sold out; $10).

This palette is currently sold out but should be in stock again eventually (hopefully soon).

Achieve beautiful subtle to bold eye looks with these 10 perfectly curated nude rose gold eyeshadow shades. The collection of hues is ideal for shading, highlighting, and defining the eyes. Silky smooth texture can be used as a liner, on the lid, and in the crease of the eye for an expertly contoured and blending effect. 

How to use:
Apply dry all over the eyelid with your favorite e.l.f. brush for a subtle wash of color, or apply wet for a vibrant effect. Choose a light color to apply all over the eyelid as a base or to highlight. Next, apply a medium shade over the eyelid or in the crease to contour. Then, apply the darkest shade to define and line the eye for depth and a smoky look. Mix and match for a custom look that's perfect for any occasion!

Beauty Tip: 
Use with the e.l.f. Eyelid Primer to create a more vibrant effect and help color last longer.


New items are excluded from these codes, but if you have both new and existing items in your cart and your total is at least $20 or $40, they should work. I tested this by adding 2 of the new Day to Night Lip Duos ($6 each) and a Prism Palette ($10) to my cart and code EXCLUSIVE5 took off $5 from my total. Both codes expire on 2/14:

EXCLUSIVE5 - $5 off $20+ purchase

EXCLUSIVE10 - $10 off $40+ purchase

What do you think about these latest offerings from e.l.f.? Anything catching your eye?

Thanks again, @weloveelf, for the hot tip about those first three products! And thanks to everyone who took the time to let me know about the new lipsticks and palette!


  1. I got an email yesterday saying anything from the Beautifully Bare line shipped free.

  2. Elf has an offer today that you get a free matte lip pencil in red with every order.
    I don't think I'll be buying the lip stuff. I've found all of their lipsticks and lip pencils too light for my taste.

  3. Rickysnyc is offering 25% off online :)

  4. I really want that Rose Gold palette!! Do you know if the Mad For Matte palette is out of stock? They sent me the baked eyeshadow pallette instead when I purchased the Daytime Smokey Kit :/

  5. The highlighting brush kinda looks like the small tapered brush( which I'm using for highlight).

  6. That eye palette is quite pretty; I wonder how it performs. Also, how does it compare to UD Naked 3, shade-wise? Anyone know offhand? (The only Naked I have is Naked Basics 2.)

  7. The double-ended lipsticks are becoming a big trend now, aren't they? Elf is doing the day-to-night thing but WnW and NYX are playing up the contouring angle. I remember buying similar products in the 1980s and 1990s.


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