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Sunday, December 14, 2014

Spotted: New IMAN Perfect Eyeshadow Pencils and Amplify Mascara (Plus: Reader Swatches)

Attention IMAN fans! Have you seen the new twist-up shadows pencils and mascara yet? If not, I have a pic of the display for you today, as well as some swatches! Longtime photo-contributor @roguedarkholme on Instagram spotted this display last week and was nice enough to share pics and swatches with us. I completely forgot to ask her where she spotted this, but I think it was at Walgreens.

NOTE: Many thanks to reader Marie for letting me know that this collection is also available on the Target website HERE and HERE, in case you can't find them locally. Don't forget that you get free shipping on all orders through 12/20 on the Target site, no minimum required. This collection is also now available on the Walgreens site HERE and HERE (free shipping on orders $25+) and the site HERE and HERE (free shipping on orders $35+). 

image credit: @roguedarkholme for Nouveau Cheap
IMAN Cosmetics Perfect Eyeshadow Pencils and Amplify Mascara
Forbidden, Mystery, Intrigue, Desire, Seduction, Deception
(eyeshadow pencils: $9.99 each, 0.12 oz; mascara: $8.99, 0.24 oz)

Keep reading for more info and some swatches...

These are twist-up eyeshadow pencils and there are six shades in the range.

From the Target site:

Color your way to beautiful with new IMAN luxury eye shadow pencils. Smokey eyes get even deeper, with chubby eye pencils in sultry, velvety shades inspired by the breathtaking colors of Bombay. Easy to bend and smudge, for a glamorous effect that begs a second look. Overflowing with drama, your eyes take center stage, as you shimmer and sway the night away in these sexy shades.

From the site:

Expertly Defines & Lines Eyes

Non-Greasy Formula
Applies Easily & Blends Beautifully
Richly Pigmented for definition on Darker Skin Tones
Color your way to beautiful with New IMAN luxury eye shadow pencils

Made in China

Ingredients: Caprylic/Capric Triglyceride, Beeswax, Aluminum Starch Octenylsuccinate, Silica, Euphorbia Cerifera Wax (Candelilla), Microcrystalline Wax, Polyethylene, Synthetic Fluorphlogopite, Phenyl Trimethicone, VP/Hexadecene Copolymer, Tocopheryl Acetate, Simmondsia Chinensis Seed Oil (Jojoba), Phenoxyethanol, Ethylhexylglycerin, Tin Oxide, May Contain (+/-):, Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, 77492, 77499), Manganese Violet (CI 77742), Ultramarines (CI 77007), Yellow 5 Lake (CI 19140), Chromium Oxide Greens (CI 77288), Blue 1 Lake (CI 42090), Carmine (CI 75470)

image credit: @roguedarkholme for Nouveau Cheap
IMAN Cosmetics Perfect Eyeshadow Pencil Collection

@roguedarkholme was nice enough to swatch all of the pencils (there are testers in the display--yay!) and shared the above pic. I asked her if these are smudge-proof and she said that they are not. So it looks like they're more like Nyx eyeshadow pencils rather than Milani Shadow Eyez. 

As I metioned at the top of this post, there is also a new mascara in this display called Amplify Mascara. It only comes in one shade: Black Ink. You can view more info and/or purchase HEREHERE or HERE.

Have you spotted this display in your area yet? Thoughts? I'm loving how richly pigmented that navy blue shade, Forbidden, looks in @roguedarkholme's swatch above. 

Thanks again, @roguedarkholme, for the great sighting and swatches! And thanks to reader Marie for the tip about these being on the Target site!


  1. Oooo nice swatches! I actually love them all. Can't wait to find these in stores

  2. i need to hunt forbidden down .

    i asked iman cosmetics on twitter if these are safe to use on the lips & they said yes !

    so excited !

    btw , does iman cosmetics go on sale at walgreens ??

    --- nicole


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