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Thursday, December 26

Spotted: NEW Wet n Wild Fergie Take On The Day Mattifying Powder

Here's one that's totally new to me (I haven't even heard anything about it from my contact at Wet n Wild yet!). Thanks to two lovely readers for this sighting--both readers found this new powder at Walgreens this week. First up, some pics from reader Lorraine:

 image credit: Lorraine for Nouveau Cheap
NEW Wet n Wild Fergie Take On The Day Mattifying Powder
(retail: $4.99, 0.21 oz)

  image credit: Lorraine for Nouveau Cheap

And here are two pics from reader Jenn (@JennBible on Twitter):

image credit: Jenn for Nouveau Cheap

image credit: Jenn for Nouveau Cheap

The compact readers:
Feel shiny within, not without! Revolutionary light-reflecting powder contains porous silica beads, which absorb oil and minimize shine. Lightweight powder feels weightless on the skin without adding color, and sets with a luminous soft-focus finish.  
Directions: Use alone or over makeup to set and seal foundation. Brush powder lightly and evenly over face and neck. May be used throughout the day for touch-ups and to rid shine.

I know that some drugstore brands make LOOSE colorless silica powders (NYX Studio Finishing Powder, e.l.f. Studio High Definition Powder and Ruby Kisses Set n Forget HD Powder come to mind), but I'm trying to think of another drugstore brand that currently makes a PRESSED silica powder and I'm drawing a blank (Hard Candy used to make one, but they discontinued it a few years ago).

At any rate, this is very exciting because this might be a nice, affordable alternative to the NARS Light Reflecting Pressed Powder ($34), MAC Prep + Prime Transparent Finishing Powder ($25), Make Up For Ever HD Pressed Powder ($36), Laura Mercier Smooth Focus Pressed Setting Powder ($34), etc.

Have you spotted this new powder from Wet n Wild in your area yet? Thoughts?

Thanks so much, Lorraine and Jenn, for the great sighting and pics. I really appreciate it!
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35 comments

Anonymous said...

I am REALLY excited for this one!

bettybee said...

Good! I am running out of my back up of Welcome Matte so I hope this one is comparable.

april :) said...

Essence has a powder much like the NARS light reflecting pressed powder! Its called 'mattifying fixing powder' --it has the same silica, finely milled feel to it! Can't wait for wet n' Wilde's version though!!! :)

Unknown said...

Omg I need to get my hands on this

Arathael said...

Have got to try to spot this!!

Unknown said...

Essence makes a wonderful pressed mat tidying translucent powder for $3.99 at ULTA. Bought it today and I'm in love!

Unknown said...

I need this!!

szsylvia said...

Essence makes one.

Wing Law said...

Wow that is indeed cool!!! Never heard of this either!

Alma Bunny said...

A pressed silica powder that I can think of is the Urban Decay one. I have it and it's pressed white, translucent, i actually love it! Not sure if it's actually silica powder though.

BubblegumBengal said...

Hope to see this soon! I have the elf hd whatever and that did nothing to curb shine.

Anonymous said...

Wow need this... :)

PrettyToyaWorld said...

Oooooh! I cannot WAIT to get my hands on this!

Unknown said...

It's translucent powder--been around since about 1960!

G. said...

Totally forgot about the Essence one! Thank you!!

G. said...

Thanks! I totally forgot about that one!

G. said...

Thanks! Totally forgot about that one, and I think I even posted about it back when it first came out. Lol!

G. said...

It's not just a translucent powder. As I mentioned in this post, it's a silica powder, and there's a big difference, in terms of texture, feel, finish and potential capabilities when compared to a traditional pressed translucent powder.

Katy said...

This looks awesome! I've been looking for a good mattifying powder. I use the Rimmel one currently, but I find myself not loving it as much as I used to

Deanna Boyd said...

Same here Katy, I feel as if I was in love with the Rimmel powder when I first got it and now I reach for it less and less.

Liza Corridor said...

Black Opal makes one but it's very hard to find. I'm excited to try this one out!

G. said...

Thanks, Liza! I think that one of the Rite Aids here recently reset their Black Opal display but I didn't look closely at the face stuff since it all looked the same as before. Now I need to go back and look again! :)

Lindalele said...

Neutrogena's mattifying powder is amazing, but the price point on this wet n wild powder is way better! I can't wait to try it! :-)

The Shrew said...

i want to try it so bad but my skin hates silica :(

Hkitty104 said...

I'd be excited to find this! Yet somewhat upset... I just spent 20 something bucks on an it cosmetics bye bye pores transparent powder. (First ingredient: silica)

Libby's Pink Vanity said...

I got it. I just haven't gotten around to testing it out. Terrible habit I have here. :/

prettyserious said...

NEED. IT.

prettyserious said...

NEED. IT.

Unknown said...

I have been using the rimmel stay matte for years. And I'm ready for a change. I have extremely oily skin. So I'm truly hoping this will work. If not any other suggestions.

Unknown said...

I have been using the rimmel stay matte for years. And I'm ready for a change. I have extremely oily skin. So I'm truly hoping this will work. If not any other suggestions.

Phyrra said...

This looks awesome!

Unknown said...

Would this cause breakouts? I only use oil free products, but i want to try this out. Thanks.

Alli said...

Oooh yes! Essence All About Matt is FABULOUS on my very oily skin. It's the best I've tried, and I've tried everything from DS to higher end.

The Shrew said...

Since its cheap you should give it a shot (CVS allow returns I know), while silica irritates my skin it controls oil really well for a lot of people. I only wish this had been around before I got stuck with a container of MUFE I can't use lol

fake account made my trolls said...

Bought it and love it! I was using on occasion the Rimmel, but so much hype and really didn't care for that one at all. For $4.99, come on..you cannot go wrong!

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