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Wednesday, January 30, 2013

New Vo5 Salon Series haircare collection

I did a few posts about this new line from Vo5 when I first heard about it, but today I'd like to give you the official details. I know that some of you have spotted these products in stores already, but for the rest of us, February is the official launch date.

All products in the Vo5 Salon Series line retail for $2.49 each. Read on for more details:


All-new line of shampoos, conditioners and treatments deliver salon-quality results and legendary VO5 value

Stamford, CT – Alberto VO5®, the legendary hair care brand that revealed its longtime, 5-vitamin secret for beautiful, healthy hair earlier this year, is making history once again with Salon Series: an all-new line of shampoos, conditioners, styling and treatment products that create remarkable, salon-quality results, by tapping the power of 11 revitalizing oils that naturally hydrate, nourish and restore hair’s body and shine.

Uniquely formulated from 100 percent natural oils, derived from honey, papaya, kiwi, marigold, sweet almond and more, Salon Series products penetrate hair from roots-to-ends to create superior results, working in tandem with VO5’s proprietary, five-vitamin formula (vitamins E, H, C, B3 and B5).  And with a suggested retail price of $2.49, never have salon-caliber results been so within reach.

VO5 Salon Series also brings welcome simplicity to the hair care aisle. Rather than a dizzying array of products, the line consists of four varieties of shampoos and conditioners that address nearly all hair care needs.  Rounding out the VO5 Salon Series line are three moisturizing treatments that rival the performance of much more expensive salon brand products, and four styling products, including hairsprays, mousse and gel.          

“Our goal in developing VO5 Salon Series was to make salon-beautiful hair affordable for everyone.  Inspired by our own heritage in Hot Oil, we saw an opportunity to leverage the many benefits of five essentials vitamins and natural oils, and expand into a full, salon-quality line of shampoos, conditioners and hair treatments,” said Nina Riley, VP Marketing at High Ridge Brands, owner of Alberto VO5.   

The Alberto VO5 Salon Series product line includes:

Keep reading for details about each product in this line...

Hydrate + Nourish Shampoo and Conditioner: VO5 Salon Series Hydrate + Nourish shampoo and conditioner, made with nutritive plant oils, replenish moisture and add healthy luster to hair, from roots to ends.

Smooth + Sleek Shampoo and Conditioner: Formulated with a unique smoothing complex that helps manage unruly hair, this shampoo and conditioner duo helps eliminate frizz, pronto!

Full Body + Shine Shampoo and Conditioner: Infused with coconut oil and salon conditioning agents that weightlessly coat and plump each hair strand, this shampoo and conditioner deliver a visible volume boost, from roots to ends.

Color Shield + Radiance Shampoo and Conditioner: With its protective formula, VO5 Salon Series Color Shield + Radiance shampoo and conditioner lock in color and shine while enhancing hair’s radiance. UV blockers protect color from fading and keep hair healthy, beautiful and lustrous.

Total Recovery Deep Conditioning Hair Mask: This weekly, five-minute treatment helps transform dull, dry, or damaged hair and restores body, shine and strength.  Formulated with vitamins and proteins, it nourishes fragile ends and minimizes breakage by improving elasticity.

Anti-Frizz & Shine Styling Cream: Enriched with five vitamins and 11 revitalizing oils, this lightweight cream helps prep hair for the rigors of styling by nourishing hair, reducing frizz and boosting shine.

Simply Stunning Leave-In Conditioner: This all-in-one leave-in miracle conditioner is the secret weapon for smoother styling and manageability for all hair types.  Its vitamin-enriched formula saturates hair with moisture, helps protect it from heat, and strengthens it against split ends.

Perfect Hold Styling Products: VO5 Salon Series Perfect Hold styling products are infused with 5 essential vitamins to help fortify hair for a healthy shine.  Perfect Hold aerosol and non-aerosol hairspray, mousse and sculpting gel offer all-day control for a perfectly finished, salon-worthy style.   

VO5 Salon Series will be available nationwide starting February, 2013.  For more information on Alberto VO5, please visit or

About High Ridge Brands

Headquartered in Stamford, CT, High Ridge Brands owns the Alberto VO5® brand in the U.S. and Puerto Rico, Rave® hair care products globally, as well as the Zest® and Coast ® personal cleansing brands in the U.S. and Canada.  For more information, please visit


  1. So excited for this line. This post reminded me of their hot oil treatment which I will be picking up this weekend. I hope they change the design/color scheme of the line. Looks to much like Vdidal Sasson line

  2. When I was in Walmart this morning, I noticed that there were two different hair masks!
    The first one was the Total Recovery Deep Conditioning Hair Mask, and then there was another one. One had a blue ribbon/label at the bottom, and the other one had a green ribbon label. I didn't purchase either of them, cause I already purchased the Loreal damage erasing balm, but I thought it was interesting.

  3. Okay, I looked again, and the hair masks that I saw were from the Vidal Sassoon line, not the V05 one! Both lines have have new hair masks, and both have red packaging. Ooops! Sorry for the confusion!


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