Calgon brings back a fan favorite: Turquoise Seas!

UPDATE: if you want this or any other Calgon product (like Red Velvet, perhaps!) be sure to print this $1 off Calgon coupon!

Attention Calgon fans! This month Calgon is bringing back an old fan favorite AND launching a new fragrance! Read on for more details...

BACK BY POPULAR DEMAND, CALGON WILL RELAUNCH TURQUOISE SEAS FRAGRANCE IN SPRING 2012

Calgon Will Also Launch New Berry Ravishing Fragrance

Baltimore, MD. – March 20, 2012 – Calgon, a leading bath and beauty brand known for their iconic “Take Me Away!” tagline, announced today the return of their Turquoise Seas fragrance. Off the shelves for over five years, consumers took to their social media channels with rallying cries to bring back one of their favorite products.

In March 2010, Calgon rebranded their entire bath and body line with new packaging and a bold marketing campaign.  With the repositioning, Calgon launched over 30 new products while keeping true to its roots with Morning Glory, English Garden and Hawaiian Ginger scents.  Turquoise Seas, with notes of sparkling florals, aquatic greens and fresh white musk, continued to be the number one requested fragrance from consumers, which paved the way for the re-launch of this beloved customer favorite.

Calgon will also introduce a new fruity-floral fragrance, Berry Ravishing, a mesmerizing blend of luscious berries enveloped with exotic cherry blossom and sparkling peach. Berry Ravishing is a vibrant, juicy fragrance with bright packaging that is launching just in time for the spring and summer seasons. Both Turquoise Seas and Berry Ravishing will be available at select national retailers beginning late Spring 2012 as an 8oz Refreshing Body Mist. 

“We value our consumer feedback and they have consistently expressed a desire to see Turquoise Seas back in market,” said Ben Harvey, Executive Vice President and General Manager at Calgon. “We hope our consumers now realize that we have been listening!  After a very successful rebranding effort, we are now in a position to reintroduce this nostalgic fragrance with fresh packaging for the modern day woman.”

To support the launch, Calgon will be rolling out a major marketing and PR campaign under Alliance, the activation and PR division of Grey NY.  The sales effort and new product launches for Calgon is driven by Ilex Consumer Products Group, which acquired the business in November 2008, when they bought the company from Ascendia Brands.

ABOUT CALGON

Calgon is a complete line of bath and beauty products managed by Ilex Consumer Products Group.  The Calgon brand launched in 1946 and in the 1960s became famous with their iconic tagline “Take Me Away!” which has become a widely known pop culture reference.  In 2010, Calgon re-launched with 30 new products in the marketplace, giving the Calgon brand the widest range of specialty bath and basic bath products in the category.  In June 2011, the brand introduced Ageless Bath and the Calgon Sensual Collection to its line.  Calgon is sold at Walmart, Rite Aid, Dollar General, Kmart, Target and Kroger among other national retailers. Calgon products can also be found online at http://www.takemeaway.com

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