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Monday, January 30, 2012

Sneak Peek: New Dove Style+Care Collection

After a few readers told me that they spotted a new dry shampoo from Dove on store shelves recently (thanks for the scoop, ladies!), I asked my contact at Dove for some info. Today I'd like to share with you the details on the new Dove© Style+Care™ haircare collection, which includes the new Refresh+Care™ Dry Shampoo:

Left to right:

Nourishing Amplifier Mousse
Gently nourishes with added volume and bounce

Nourishing Curls Whipped Cream Mousse
Nourishes for well-defined, touchably soft curls

Strength & Shine Extra Hold Hairspray
All day hold and enhanced luminosity

Strength & Shine Flexible Hold Hairspray
Flexible hold and enhanced luminosity

Invigorating Dry Shampoo
Refreshes and revives hair between regular washes

Nourishing Dry Ends Serum
Nourishes dry ends for smooth, healthy looking hair

Frizz Free Shine Cream-Serum
Nourishes to smooth away frizz and boost shine

Thermal Replenishment Spray
Works with heat to nourish and protect

Strength & Shine Extra Hold Hairspray
All day hold and enhanced luminosity

(not pictured)
Nourishing Curls Defining Gel
Nourishes and protects hair for long-lasting style

Dove© Style+Care™ will be available in food, drug and mass retailers in March 2012. Dove© Style+Care™ Nourishing Curls Defining Gel will be available exclusively at Walgreens in March 2012.

And here's a closer look at the dry shampoo:

New Dove© Refresh+Care™ Invigorating Dry Shampoo

Formulated for all hair types and colors, New Dove© Refresh+Care™ Invigorating Dry Shampoo, the first dry shampoo from Dove© Hair Care, refreshes and invigorates hair between washes. The weightless formula leaves hair looking and feeling fresh, soft and voluminous. Fragrance notes from the Dove© Damage Therapy line of shampoo and conditioners are infused in the formula for a freshly-washed scent.

Spray bottle allows ease of application directly onto roots--spray 8-10 inches from hair, rub in using palm, brush out and style as usual. Dove© Refresh+Care™ Invigorating Dry Shampoo will be available on shelf beside the full line of Dove© Style+Care™ products that nourish and protect hair for long-lasting style.

Weightless formula cleans to transform hair from lifeless to bouncy
  • Absorbs oil between traditional washes so hair looks and feels refreshed
  • Helps hair stay fresh and voluminous between regular washes
  • Freshly-washed scent
  • Same fragrance notes as Dove© Damage Therapy™ line of shampoo and conditioners
  • 5 fl oz
  • SRP: $3.76

Are you a Dove haircare fan? Are you excited to try anything from this new collection? I'd love to hear from you!


  1. I saw the Dove Dry Shampoo in my Walgreens two weeks ago. Definitely need to go pick one up to try.

  2. I love Dove haircare products - especially now that I've been dyeing my locks. I'll definitely give these a go!

  3. Ive been using it for about a week (off and on, clearly). It's nice. Better than the new suaves


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