Did you hear the news today about how YouTube is going to be creating original content for its website? Well I just received a press release from Hearst Magazines indicating that beauty is going to play a major role in this new content:
HEARST MAGAZINES TO LAUNCH TWO NEW
YOUTUBE CHANNELS AS PART OF YOUTUBE’S NEW ORIGINAL CHANNELS INITIATIVE
New Channels Harness the Power of
Iconic Magazine Brands to Create Unmatched Engagement in Automotive and Fashion
and Beauty Programming
NEW YORK, October 31, 2011 – Hearst Magazines today announced
that it is bringing two new channels to YouTube as part of YouTube’s new
original channels initiative, which was announced today. The programming is
being created in conjunction with the experts from Car and Driver, Road
& Track, and Popular Mechanics for the Automotive channel and Cosmopolitan,
Harper’s Bazaar, Marie Claire, Seventeen, and
Realbeauty.com for the Fashion and Beauty channel. Both channels will launch in
2012.
“This new
relationship with YouTube provides a great opportunity for us to expose our
brands in video form to an exponentially larger audience,” said John Loughlin,
executive vice president and general manager of Hearst Magazines. "We've been creating hundreds of hours of content
each year, which will be included as part of these channels and allows us to
achieve larger scale, better monetization and the potential to launch new
brands out of this exciting platform."
Hearst has a
wealth of production capabilities, including a state-of-the-art, digital video
studio and production facility; a stake in Mark Burnett Productions and deep
relationships with other best-in-class production companies. The company’s
award-winning in-house video team has produced a library of over 12,000 videos
across its brands and nearly 200 hours of monthly video programming that is
used on the company’s websites and tablet applications. Hearst will develop
original content specifically for this platform, as well as use some of its
existing video. Content will include:
Car and
Driver Television: Driven to Extremes will feature programming that includes
automotive-related competitions, car makeovers, and a show that mixes the
week’s biggest car news with a dose of humor.
The shows on Fashion
& Beauty: Style on Location will focus on global street style, the best
in beauty, and an irreverent look at the latest fashion headlines.
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