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Wednesday, December 8, 2010

Breaking Beauty News: Vera Wang cosmetics at Kohl's, Borba skincare at Wags

News for Kohl's shoppers (from DrugstoreNews.com):

Kohl's has announced plans to expand its Simply Vera Vera Wang collection into cosmetics in spring 2012 in Kohl's stores nationwide and online at Kohls.com.

First licensed by a subsidiary of Vera Wang Group to Kohl's in 2006, the Simply Vera Vera Wang lifestyle collection also includes apparel, intimates and sleepwear, handbags, leather accessories, jewelry, footwear, bedding and bath.

For Kohl's, the expansion of Simply Vera Vera Wang into cosmetics demonstrates the strength of the exclusive and private-brand strategy, which accounted for 48% of sales in third quarter 2010, up significantly from 2009, according to Kohl's.

At launch, the branded line of cosmetics will include makeup, skin care, bath and body products and beauty accessories.

News for Walgreens shoppers (from Happi.com):

Scott-Vincent Borba continues to bring his inside-out beauty message to the masses. Next month, the beauty industry maverick will launch 10 topical products, priced from $9.99 to $24.99, exclusive to Walgreens, and eight new ingestible products, priced from $14.99 to $19.99, in roughly 2,500 of its top beauty doors in January. Dedicated Borba in-store boutiques will occupy around 12 linear feet of prime beauty placement in the majority of the Walgreens stores with Borba, although smaller stores will have displays of 7.5 linear feet, according to Borba.

The new line includes products such as Age Defying 4-in-1 Cleansing Treatment, which is designed to remove makeup, exfoliate, refine pores and have anti-aging benefits. Aside from the new topical and ingestible products, the Borba in-store boutiques will feature the brand’s mainstays, Skin Balance Water and Crystalline Drink Mix products. They will also spotlight Borba’s book “Skintervention: The Personalized Solution for Healthier, Younger, and Flawless-Looking Skin,” published by HCI Books, and a variety of kits for women in their 50s and 60s. The Borba products are now being previewed on walgreens.com.

I couldn't find any pics of Simply Vera Wang Cosmetics (probably because this line won't debut until Spring 2012), but the Borba products are already up on the Wags website and available for pre-order.

How do you feel about these two announcements? Are you excited about either one?
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2 comments

  1. I have often wondered why I don't see reviews on Kohl's makeup and such. I have a couple of the blushes and I really like them. One is a NARS Orgasm knock-off.

    The WAGS new line sounds interesting.

    ReplyDelete
  2. I saw this post from my dashboard and about freaked out (in a good way of course!)!!! I'm excited for both but especially for Simply Vera Wang cosmetics to be Kohls's - can't wait for 2012 :)

    Joann

    ReplyDelete

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