News for Kohl's shoppers (from DrugstoreNews.com):
Kohl's has announced plans to expand its Simply Vera Vera Wang collection into cosmetics in spring 2012 in Kohl's stores nationwide and online at Kohls.com.
First licensed by a subsidiary of Vera Wang Group to Kohl's in 2006, the Simply Vera Vera Wang lifestyle collection also includes apparel, intimates and sleepwear, handbags, leather accessories, jewelry, footwear, bedding and bath.
For Kohl's, the expansion of Simply Vera Vera Wang into cosmetics demonstrates the strength of the exclusive and private-brand strategy, which accounted for 48% of sales in third quarter 2010, up significantly from 2009, according to Kohl's.
At launch, the branded line of cosmetics will include makeup, skin care, bath and body products and beauty accessories.
I couldn't find any pics of Simply Vera Wang Cosmetics (probably because this line won't debut until Spring 2012), but the Borba products are already up on the Wags website and available for pre-order.
How do you feel about these two announcements? Are you excited about either one?
I have often wondered why I don't see reviews on Kohl's makeup and such. I have a couple of the blushes and I really like them. One is a NARS Orgasm knock-off.
ReplyDeleteThe WAGS new line sounds interesting.
I saw this post from my dashboard and about freaked out (in a good way of course!)!!! I'm excited for both but especially for Simply Vera Wang cosmetics to be Kohls's - can't wait for 2012 :)
ReplyDeleteJoann