Coming Soon: Play! by Sephora Beauty Box Subscription Service ($10 Per Month)

Attention beauty box fans! Sephora is planning to roll out a new beauty box subscription service:

image source: glamour.com
Contents of the first Play! by Sephora Beauty Box titled
"Uncover the Essentials," launching September 2015

This service will cost $10 per month and you will receive five products plus "a few bonus samples thrown in." The program will roll out in test markets beginning September 2015 (with more regions to come).

Keep reading for more info...

From wwd.com:

While beauty subscription box purveyors are increasingly looking for bricks-and-mortar distribution, one of beauty’s biggest brick-and-mortar retailers is looking to get in on the subscription-box trend. Beauty giant Sephora will begin test-marketing Play! By Sephora in Boston and two Ohio cities, Columbus and Cincinnati, in September, producing 10,000 boxes for the initial offering. In 2016, the concept will widen to an unspecified amount of additional U.S. markets. Consumers can sign up to be notified when the service will be available in their area on sephora.com/play. 

...The Play box, costing $10 monthly, will be curated each month around a specified theme, and will deliver “the knowledge and all of Sephora in a box,” said Deborah Yeh, senior vice president of marketing for Sephora. The first box, Uncover the Essentials, offers five items: Sephora Collection Rouge Infusion lip gloss in Peony, Marc Jacobs Beauty Highlighter eyeliner in Blacquer, Ole Henriksen Sheer Transformation Face Crème, Bumble and bumble Hairdresser’s Invisible Oil and Glamglow Supercleanse facial cleanser. October’s theme is skin care.

From Glamour.com:

Each box will contain five products curated around a theme along with a corresponding Spotify PLAY!List. 

From Harpersbazaar.com:

Each month will have a theme, like skincare or cosmetics, and each box will have a few bonus samples thrown in as well. Subscribers can also show up at any Sephora store to learn how to use the samples and will get access to exclusive events.

UPDATE: Those in the test markets of Boston, Columbus and Cincinnati were able to sign up for this service via this link: sephora.com/play. But as of the time of this update, all slots are now filled (the slots were very limited to begin with). But definitely click that link to sign up to be notified when this box will be available in your area.

I can't seem to find confirmation that the five products in each box will always be deluxe samples (although it looks like the five in this first box are all deluxe sample size), but I'm guessing that will be the case. That's all I know so far, and I hope this helps those of you who were wanting more info about this new service (or didn't know about it until this post)!

Thanks so much to readers @scarlettempressx3, @lippiesandlotion, @nonamemary, Waymire01, and Jenn for the tips about this new service (and thanks to anyone I may have missed; my in-boxes have been slammed today and I'm sorry that I haven't been able to keep track of emails/DMs/tags/tweets, etc.).

SHARE: