image source: P2 Cosmetics website
Limited Edition Loose Pigments from P2 Cosmetics
If you're unfamiliar with P2 Cosmetics, they are an extremely popular German drugstore brand that makes cosmetics, nail polish and even skincare products. And it looks like they just might be headed to the US and Canada!
Keep reading for the scoop...
I just read on Happi.com today that Maesa Group (owners of Flower Beauty and Circa Beauty) has just purchased P2 Cosmetics, and it looks like they plan to bring the brand to the US and Canada. I don't know when this will happen, or which retailer(s) will carry the brand, but here's the article from Happi.com:
Maesa Group has completed its acquisition of P2 Cosmetics, one of Europe’s leading beauty brands, sold exclusively at DM, Germany’s largest drugstore retailer.
"P2 Cosmetics has a proven track record of bringing innovation to the cosmetic category," said Gregory Mager, Founder and CEO of Maesa Group. “This brand has piqued a strong interest for expansion in the US and Canada through an exclusive distribution model. I am excited for one of the most successful exclusive beauty brands in the world to join Maesa Group, and I look forward to continuing to grow the partnership with DM.”
Founded in 2004 as a division of Austrian lingerie retailer Palmers Textil, P2 Cosmetics has become a mainstay in the German beauty industry, known for its extensive product portfolio. P2 Cosmetics products feature high quality formulas available at an affordable entry price point, with an average retail price of €2.75 per product, according to Maesa. The line of more than 350 SKUs is sold in 1,800 DM stores across Germany.
P2 Cosmetics will continue to operate out of Vienna under the brand’s current leadership team, according to Maesa, which is the engine behind Flower for Walmart, Circa for Walgreens and Elle for Monoprix.
As I was scrolling through the #P2 and #P2cosmetics hashtags on Instagram earlier today, I saw these new, limited edition heart-shaped blushes. How cute are they? I really hope that when this brand hits the US, we also get the limited edition collections (as most of you know, sometimes European brands don't offer their limited edition collections in US drugstores, so I hope that's not the case with P2).
Are you already acquainted with P2? If so, do you own any products from this brand? Are you excited to see them make their way to the US?