View the full calendar of events HERE
Keep reading for details and a few tips about this event...
Details and tips:
- For those new to the 21 Days of Beauty, each day during this event, Ulta will offer ONE-DAY-ONLY Beauty Steals available both in-store and online (unless otherwise specified, which I'll get to in a moment). You can view the entire calendar here. These steals are a fantastic way to pick up some higher-end beauty products at a fraction of the retail price.
- You have to act quickly during this event because the Beauty Steals do sell out in-store (sometimes before noon the day of the event). But the Beauty Steals are also available online and you usually have a bit more time to get them online before they sell out (although sometimes you don't have as many options online when it comes to things like nail polish where sometimes there are more shade options available in-store than online during the event).
- If you plan to make a purchase in-store, I highly recommend getting to your local Ulta the moment the store opens on the day of that particular event, if you are able to do so. I cannot tell you how many times I have pressed my luck and tried to pick up something during my lunch break, only to find that the item sold out earlier that morning. And be prepared for some craziness. If your Ulta is already a high-traffic store, and you go on the day of one of the more popular Beauty Steals, expect to stand in line for a while. That's why I suggest going as early in the morning as possible, since the crowds and lines will be nowhere near as crazy as lunchtime and after work.
- Speaking of craziness, I notice that the ButterLONDON Beauty Steal (all polishes 2/$15) is scheduled for a Saturday this time around. This is always a very popular event, so if you're planning to take advantage of this one in-store, I highly, highly recommend getting to your Ulta bright and early on Saturday morning for the best selection (and to avoid long lines).
One more thing:
BE SURE TO CHECK THE FULL CALENDAR OF EVENTS FOR ADDITIONAL ONLINE-ONLY BEAUTY STEALS LIKE THIS:
If a deal on the calendar of events does not say "online only" (as illustrated above), then it is available both in-store and online. The above Laura Geller set is an online-only Beauty Steal that's happening this Monday, September 8th. If you want any of the online-only deals, I would try to log on to the Ulta site as early as possible on the day of that particular Beauty Steal, to ensure that you get it before it sells out. I don't quite recall if these events go live right at midnight on the Ulta site, but if you do, please leave a comment and fill us in? Thanks! I want to say that last year they went live right at Midnight Pacific, but I might be getting that confused with another event.
If you have any additional questions, there's a live chat option on the Ulta page HERE. And if you have a tip about this event that I did not cover above, I would love if you'd share in the comments below (and thanks in advance!).
Thanks again to everyone who took the time to share this with us, and I also want to thank everyone who shared pics of the calendar they received in the mail--I'm so sorry that I didn't get a chance to post those before the calendar went live on the Ulta site today!