In my first post about the new MUA Makeup Academy products now at CVS (click here for lots of pics), I mentioned that it seemed like the products at CVS were quite different from the products available on the MUA UK website.
Well now I have a full explanation for you.
CVS/pharmacy has rolled out its own beauty collection, Makeup Academy. Developed for CVS/pharmacy by makeup professionals and beauty experts, the range includes more than 145 products within three categories: lip products, false eyelashes and makeup brushes.
Lip products are the number one impulse purchase by CVS/pharmacy shoppers and lash is one of the fastest-growing categories for the last three years at CVS, according to the pharmacy chain.
"Makeup Academy is another example of our dedication to first-to-market innovation within the store brand category," said George Coleman, VP of store brands at CVS/pharmacy. "We are proud to introduce this professionally-designed, premium cosmetics and beauty accessories line, developed specifically to surprise and delight our beauty customers when they visit their local CVS/pharmacy."
Developed under the same Makeup Academy brand name as the popular UK line, this new collection was designed specifically and exclusively for CVS/pharmacy with a unique product portfolio, distinctive and high-quality formulations, in-demand shades, and refined packaging.
Looking at the sentence in bold above, we can officially conclude that this is an entirely new collection of products that has been developed "specifically and exclusively for CVS". These products are NOT the same as products found on the UK site.
I hope this helps clear things up for you--it sure does clear it up for me!