Wednesday, May 28, 2014

It's official: Victoria's Secret to stop selling makeup, sweaters and dresses

I posted earlier today about the start of the Victoria's Secret Semi-Annual sale, and in that post I mentioned that I had heard from a number of you that Victoria's Secret may be discontinuing their entire cosmetics line (makeup and nail polish). Well, thanks to reader @OhhSuzannah on Twitter for sharing this link--it's official, folks:

From the Columbus Business First Business Journal, May 22, 2014
(read full article HERE)

According to the above article, this decision was made to "put more energy into boosting sales of more promising businesses like loungewear, swim and sports apparel and fragrances." So you don't have to worry that their fragrance, bath & body products are going away too--that's not going to happen! 

As I mentioned in my original post from earlier today, all cosmetics (including nail polish) are currently 30% off on the Victoria's Secret website HERE. I believe they're either 30% off or 40% off in-store right now, but I'm curious to see if the discount will be deeper when the Semi-Annual Sale starts in stores on June 10th.

I'll also be curious to see if Victoria's Secret will sell off all of its cosmetics in its own retail locations (and its own website), or if we'll eventually see these cosmetics at discount retailers like Ross, Marshalls, TJMaxx, Big Lots, etc. I guess only time will tell. 

If you absolutely love anything from the Victoria's Secret cosmetics line, definitely stock up while you can!

Thanks again, @OhhSuzannah, for the tip about this. I really appreciate it!
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23 comments

  1. Im so sad they are discounting their makeup line but what do they mean by sweaters? Is this Pink sweaters too or just the VS sweaters? Does anyone know?

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    1. I think you mean the PINK sweatSHIRTS, which transcend the "direct sales" (catalog and online-only merchandise) category

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  2. No! The "VS" makeup line is actually really good, that's too bad. I guess this makes it OK to stockpile my favorite brown eyeliner ever, lol.

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  3. Maybe now I can afford one of their dresses LOL. I've been wanting to buy one but they're so expensive.

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    1. There is a dress that I had my eye on for awhile too! I love it but thought it wasn't worth the price. Hope to find it on a clearance price now!

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    2. Big mistake to send customers elsewhere looking for new products. Let's hope you don't end up like JC PENNEY, they will never be the same. My kid would buy cases of that shampoo and conditioner but I'm sure when she starts searching for a new brand she'll also find bras, bathing suits and yoga pants too.

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  4. I was told by a SA at a VS I shop in frequently that more makeup is STOLEN from that particular location than they ever sell...I can see why this is a huge problem, because the makeup is located in the middle section of a multi "room" store that is virtually out of sight of employees unless they are actually standing in that area. Which most of the time they are not because many times only a few employees are working and they are needed elsewhere to ring people up or open fitting rooms, etc....I have been to several VS stores with this kind of ridiculous layout so I am sure other locations have this problem...

    I will miss the VS makeup line!! I have used many product and find most of them to be about the same quality as most department store lines. I use VS eyeshadow almost every day so I will definitely stock up during the SAS and will greatly miss buying their new collections.

    Maybe I am not remembering correctly, but didn't VS completely discontinue cosmetics and remove them from stores about 5 years ago only to bring them back a year or so later?? Maybe this will happen again...

    I can't really speak for their clothing as I don't buy clothes I can't try on or at least see in person so I have never had much interest in VS clothes. I always thought they looked nice in the catalogs and hoped they would sell them in stores!!

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  5. I've noticed that the larger palettes (such as the Smoky Exotics palette) are not on sale.

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  6. The makeup at my closest store is right in the middle, and in front of the registers. Maybe they should have checked the layout of their stores and how it effects profits. I have some products from them, but I don't use them much if at all.

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  7. Bummer, I love thier sweaters :( guess that's what I'll be stocking up on. I did order a few of the Pink lipstains and some bath/body stuff on sale the other day, glad I did now knowing the mu is going. Might be a good time for dresses too, thier clothes have always worked really well for me but the dresses always too pricey. Hubby is gonna kill me when he sees yet more boxes lol, but oh well, if this is it then it is what it is!. Thanks for the heads up!

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  8. Oh thier nail polishes are really good too, at least the Pink versions I have.

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  9. Argh, the actual clothing line was the only thing that I liked about V.S. :/

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  10. Their clothing looked great in the catalog but was jorrible horrible quality and over priced. Mot surprised it is being discontinued. Pardon toe finger phone typing. Website won't let me fix.

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  11. Too bad about the makeup. I have several items that I really did like. Like their lip scrub and moisturizer combo.

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  12. Yes I use to work for Victoria secret and makeup is the number 1 thing that is stolen in the store and at the end of the day you lose wayy more money from theft. There's no profit gain

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  13. Are they going to stop selling the PINK sweaters and hoodies?

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  14. I hope they discontinue the yoga/sweat pants with "pink" on the butt while they're at it!

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  15. Really? Apparently that is why when I walked into VS last week and did not see any makeup..I was left wondering and thought that this branch probably doesnt sell makeup but after reading this news they might have already started removing all makeup items from stores. I really liked their lipsticks and shadows !

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  16. i love the hairspray, what about that?

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  17. Well no reason to shop there anymore if they aren't going to be selling jeans tops & jackets ..Can give to figs about their makeup I buy that at Ulta/Sephora & Yoga Pants I can buy anywhere as well.. Oh well :(

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  18. Stupid really stupid
    They're fragrances last a half hour they're lingiirie lace is not top quality and sports bras are too bulky . I swear by their bras but after that i would spend a lot on they're clothing jackets sweaters sandals gloves and lotions and makeup so if they think they'll make it on fragrances and lingerie and sports good luck

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