Attention L'Oreal haircare fans! Exciting news to share with you today:
image source: WWD.com
New L'Oreal Advanced Haircare - treatments and styling products
(retail: $4.99-$7.49 each)
(retail: $4.99-$7.49 each)
Forget wet hair, apply shampoo, rinse and repeat. New Advanced Haircare from L’Oréal Paris is trying to convince US women to care for their hair the same way they care for their skin.
That's because so many women put their locks through the wringer, with styling wands, straightening rods and other hair-raising devices and chemical treatments. L'Oréal is trying to change their habits to focus on the caring aspect of hair care. That's what consumers in other parts of the world do, as nearly 80% of Brazilians and 70% of Japanese treat their hair with multisteps, according to L'Oréal research.
The Advanced Haircare line includes Total Repair 5, Smooth Intense, Power Moisture, Color Vibrancy and Triple Resist sublines. Within these, each includes a shampoo and conditioner along with one or more complementary treatments. All of them contain Arginine-K Complex, which is said to promote healthy hair.
Keep reading for an additional photo and more information regarding this new line...
image source: Glam Blush blog
New L'Oreal Advanced Haircare - shampoos and conditioners
From Glam Blush blog:
AS STRINGENT AS A SKINCARE REGIME CAN BE, most don’t put the same effort into their locks. Luckily, L’Oréal Paris is set to launch Advanced Haircare, a multi-step collection crafted to handle all of your hair gripes with Lea Michele set to be the face of the one of the sub-lines, Total Repair 5. It contains: Total Repair 5, which addresses split ends, weakness, roughness, dullness and dehydration; Smooth Intense uses a hair-smoothing oleo-keratin to control frizz; Power Moisture uses hyaluronic increase hydration levels; Color Vibrancy that minimizes UV oxidation and protect tresses from leeching color; and Triple Resist reduces hair breakage and target strands’ weak spots. According to Women’s Wear Daily, the beauty brand’s newest innovation, Arginine-K Complex helps promote healthy growth in all of the sub-lines in the collection. “Arginine reinforces the hair fiber,” Michel Fahmy, L’Oréal Paris Hair Care’s vice president of marketing, told the publication. “It is like an amino acid, it fills in what needs to be filled in for fullness and health. [It] is the fourth-largest component of keratin in the hair and is one of its basic building blocks.”
Available nationwide December 2012 for $4.99-$7.49 each.
I'd love to hear your preliminary thoughts about this new line of haircare from L'Oreal. Do you think you'll give any of these products a shot when they hit drugstores next month?