Top Nav

Subhead

Subhead

Subhead

Subhead

Top Space

Friday, November 16, 2012

New L'Oreal Advanced Haircare line: Coming this December

Attention L'Oreal haircare fans! Exciting news to share with you today:

image source: WWD.com
New L'Oreal Advanced Haircare - treatments and styling products
(retail: $4.99-$7.49 each)

From Happi.com:
Forget wet hair, apply shampoo, rinse and repeat. New Advanced Haircare from L’Oréal Paris is trying to convince US women to care for their hair the same way they care for their skin.

That's because so many women put their locks through the wringer, with styling wands, straightening rods and other hair-raising devices and chemical treatments. L'Oréal is trying to change their habits to focus on the caring aspect of hair care. That's what consumers in other parts of the world do, as nearly 80% of Brazilians and 70% of Japanese treat their hair with multisteps, according to L'Oréal research.


The Advanced Haircare line includes Total Repair 5, Smooth Intense, Power Moisture, Color Vibrancy and Triple Resist sublines. Within these, each includes a shampoo and conditioner along with one or more complementary treatments. All of them contain Arginine-K Complex, which is said to promote healthy hair.

 Keep reading for an additional photo and more information regarding this new line...

image source: Glam Blush blog
New L'Oreal Advanced Haircare - shampoos and conditioners

AS STRINGENT AS A SKINCARE REGIME CAN BE, most don’t put the same effort into their locks. Luckily, L’Oréal Paris is set to launch Advanced Haircare, a multi-step collection crafted to handle all of your hair gripes with Lea Michele set to be the face of the one of the sub-lines, Total Repair 5. It contains: Total Repair 5, which addresses split ends, weakness, roughness, dullness and dehydration; Smooth Intense uses a hair-smoothing oleo-keratin to control frizz; Power Moisture uses hyaluronic increase hydration levels; Color Vibrancy that minimizes UV oxidation and protect tresses from leeching color; and Triple Resist reduces hair breakage and target strands’ weak spots. According to Women’s Wear Daily, the beauty brand’s newest innovation, Arginine-K Complex helps promote healthy growth in all of the sub-lines in the collection. “Arginine reinforces the hair fiber,” Michel Fahmy, L’Oréal Paris Hair Care’s vice president of marketing, told the publication. “It is like an amino acid, it fills in what needs to be filled in for fullness and health. [It] is the fourth-largest component of keratin in the hair and is one of its basic building blocks.”
Available nationwide December 2012 for $4.99-$7.49 each.

I'd love to hear your preliminary thoughts about this new line of haircare from L'Oreal. Do you think you'll give any of these products a shot when they hit drugstores next month?

22 COMMENTS:

  1. I'm curious to find out if these products are loaded with silicones like most L'Oreal products are. If so, I won't be able to use them.

    ReplyDelete
    Replies
    1. Hey Dana! Have you tried any of their EverSleek silicone-free products? Curious if any of those worked for you. Thanks!

      Delete
    2. I know what you mean: I was very surprised to find that a few of their EverCreme products don't have silicones either. I'm thinking about trying out one of their shampoos and a treatment in that line myself.

      I will be checking these out too though.

      Delete
    3. The EverCreme products are wonderful. I found them about a year ago and now have the strongest, shiniest hair I've ever had.

      Delete
  2. I know it sounds cynical, but it really sounds like L'Oreal created this line to convince women that they need to buy more hair products. Does anyone really need four different kinds of conditioner? Especially if they're all just dimethicone in different bottles?

    ReplyDelete
    Replies
    1. I don't think they're saying you need to use four separate conditioners, but I do understand what you're saying! For me personally, I like to mix and match across brands, so if there's a nice, affordable treatment here that I can use with my existing products, i'm game to try it! :)

      Delete
    2. That's what I was thinking! The more products that come out and the more companies try to convince me to "buy buy buy", I just feel less inclined to do so. If the ingredients varied significantly for each formula, then I could understand recommending maybe changing things up as the seasons change if it's necessary. Alright, rant over! Haha

      Delete
    3. My thoughts exactly! And who has the time to use MORE products? I thought the focus at the moment was products that multitask so you could get on with your life and not be a slave to beauty. I totally agree with the 'buy buy buy' point made. I certainly don't have any extra money nowadays. I think the cosmetic and haircare market is so oversaturated with products, the last thing we need is a line with more 'steps.' Call me cynical, I guess.

      Delete
    4. I saw someone on YT mention she's used Kerastase for years and this line is so similar. That was enough for me to buy the Total Repair 5 shampoo, conditioner, and mask. All three were much cheaper than one Kerastase product.

      Delete
  3. I'm kind of excited, just because I love the L'Oreal Professionals line and these look to be modeled after that. The color schemes are the same (yellow/repair, purple/smooth, color/red, etc.) and much of the wording sounds similar, such as "Smooth Intense" versus "Liss Ultime" (just in English instead of French) and "oleo keratin" versus the Kerastase (also L'Oreal) "oleo-relax." Would be nice if performance was also comparable, since my LP Liss Ultime shampoo is $20+!

    ReplyDelete
    Replies
    1. Thank you!! I was racking my brain trying to remember where I had heard ”oleo” before. Duh! Kerastase! :)

      Delete
  4. I actually am really excited about this line! I really dislike the smell of the EverCare, Ever Sleek et al. I much preferred the Vive Pro line, especially the Nutri Gloss conditioning treatment in the pink tube. HG all the way! It made the tangles in my hair fall out. I am also a huge fan of the L'Oreal Nature's Therapy line (available at Sally Beauty Supply.)

    ReplyDelete
    Replies
    1. Omg, I TOTALLY forgot about the nutri gloss conditioner in the pink bottle! I used to loooove that stuff! Thanks for the reminder! :)

      Delete
  5. I notice there's nothing for volume...

    ReplyDelete
  6. I'm excited about this! I love the Ever(whatever) line, I'll be curious to see what this new line has to offer!

    ReplyDelete
  7. I WANT! hopefully they smell and work good. I have colored my have medium auburn its beautiful but sometimes the color can fade too quickly.

    ReplyDelete
  8. I saw these today at Meijer. The display didn't have the Triple Reset but they had all the rest. Naturally, I had to pick a few up. ;-) I got the Smooth Intense and Total Repair 5 shampoos and conditioners, and the Total Repair 5 dry oil.

    ReplyDelete
  9. Bought the Total repair 5 shampoo and conditioner and went back and got the damage erasing balm. Loved all of the immediately. The shampoo is so moisturizing I barely even need conditioner. I use it anyway because I have incredibly dry hair.

    ReplyDelete
  10. They're at Walmart for the best price. $4 for the shampoos and conditioners, and about $6 for masks and other products.

    ReplyDelete
  11. Bought tha yellow one LOL can't remember tha name,but Omg It's great. My hair is beyond dry,damaged,and breaks. Tha shmp&cond are lovely,but I'm in love with tha hair balm. It say use in wet hair and leave in for 3-5 mins then wash out,but I put a small amount in my hair and let it dry. It feels great!

    ReplyDelete
  12. Is it a color based shampoo or does it come out white??

    ReplyDelete
  13. Got the pink polishing one. And the conditoner has mineral oil in it. I am allergic. I have never run across a conditoner with mineral oil in it and didnt really think to look since ive used loreal before. Its been 2 weeks since i stopped using it and my scalp still has hives.

    ReplyDelete

I love and encourage comments here at Nouveau Cheap, and I do not censor comments unless they violate my comment policy, which you can view here.

Please refrain from comments that contain:
• Links to your own blog or website
• Advertisements or referral links

Thanks very much for your help in keeping this a spam-free zone.

Linkwithin

Glam Mandatory