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Friday, July 22, 2011

New Extra Lasting Collection from Avon

Long-wear makeup is like a gift from the heavens when it comes to my oily skin. So I was very excited to receive the following info from Avon recently about their new line of cosmetics, Extra Lasting. I'll be reviewing some of these products in the near future but, in the meantime, I wanted to share this press material with you.

If you have already tried any products from the Extra Lasting collection, please share your thoughts in the comments! I am SO excited to see a long-wear pressed powder foundation in this line, as well as new eyeliners.

MAKEUP THAT GOES THE DISTANCE
Introducing the Extra Lasting Collection from Avon



The Breakthrough: Makeup that multi-tasks like you—keeping up with your life.

The Inspiration: You juggle multiple jobs all day—why shouldn’t your makeup? Avon introduces a new collection of longwearing, multi-tasking, uncompromising makeup that works as hard as you do. Delivering color, coverage and comfort, the new range never lets you down—so you can stay on top. With the Extra Lasting collection, you can rest assured that your lipstick will last, your foundation with stay put, and your mascara will make the grade.

The Technology: Every product in the Extra Lasting collection is formulated with the Comfort Wear Complex to help maintain the quality of wear. The multi-tasking formulas go above and beyond lasting color and coverage to offer additional benefits---Extra Lasting means makeup that doesn’t compromise. 

The Collection: The Extra Lasting collection includes:

Extra Lasting Lipstick ($9): Delivering long-lasting color for up to eight hours, this SPF 15 lipstick provides conditioning moisture for 12 hours, striking the ultimate balance between comfort and staying power. Extralasting lipstick is formulated with Freshwear Complex to help color stay true and wear evenly. The medium-to-full coverage satin-finish color won’t feather, fade, bleed or transfer.

Extra Lasting Lipgloss ($9): This shiny, moisturizing gloss wears comfortably for eight hours.  It makes lips look glossy and luminous. Never sticky or tacky, the gloss provides light to medium coverage.

Extra Lasting Mascara ($9): Offering up to seven times the volume increase, this 18-hour mascara makes lashes look volumized. The ultra-comfortable, flexible, lightweight formula makes lashes look deep black and eyes look wide open. Fade-, transfer-, smudge-, rub- and water-proof, the advanced mascara is formulated with patent-pending technology.

Extra Lasting Eyeshadow ($9): Experience nine-hour wear with this breakthrough shimmering, silky shadow. Formulated with Freshwear Complex to help maintain true, fresh color all day, the shadow includes pigments coated with a protective shield to help reinforce color against the elements that break it down. The transfer-proof formula glides on easily and precisely with a sponge-tip applicator, leaving eyes with a silky sheen.

Extra Lasting Eyeliner ($9): This lasting liner boasts a super-fine, firm yet flexible precise tip for maximum application control. The fade-proof, transfer-proof, smudge-proof formula delivers a high dose of pigment for optimal coverage and intense color.

Extra Lasting Liquid Foundation ($12): Get flawless, natural coverage for 18 hours with this longwearing liquid foundation. Pigments are coated with a protective shield to help protect them from water, sweat, and humidity that can break down color. Freshwear Complex helps maintain the quality of just-applied foundation as the formula’s stretchable, breathable network leaves skin feeling comfortable. The SPF 12 formula provides even, buildable coverage as it stands up to oil and surface shine, leaving skin feeling moisturized and balanced—never cakey, masky or heavy.

Extra Lasting Cream to Powder Foundation ($11): This SPF 15 foundation wears flawlessly and maintains a fresh appearance for 18 hours. Comfortable and lightweight, the lasting formula looks natural—never cakey, masky or heavy. Formulated with Freshwear Complex to help maintain the just-applied quality, the powder foundation includes pigments formulated with a protective shield to help resist water, sweat, and humidity.

Extra Lasting Pressed Powder Foundation ($11): This makeup offers lightweight comfort, and it stays fresh and natural-looking for 18 hours. Mattifying powder controls oil so skin stays shine free.  The foundation maintains finish all day. The SPF 15 formula blends easily and seamlessly to provide buildable medium coverage.

WHERE TO BUY: Available exclusively through Avon Representatives. To locate an Avon Representative
call 1-800-FOR-AVON or visit avon.com.
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6 comments

  1. I ordered the lipgloss. I can't wait.

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  2. I have purchased the liquid foundation, and I LOVE it! It really is Extra Lasting and it has great coverage!

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  3. The lipgloss is amazing - I am really enjoying these!

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  4. I'm on an AVON kick lately, am going to try these foundations for sure!

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  5. I have the lipgloss, lipstick, eyeshadow and mascara, (Mom's an Avon rep lol) I haven't tried the lipstick but the rest of the products are fantastic. I really love the way my lashes look with the mascara, nice and full with no clumping. The lipgloss is really longlasting and will make it through plenty of drinks and a meal. If you catch them on a sale it's a steal!

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  6. i have two of the glosses and they are great. They have good pigmentation and they really are long lasting. I tried on one before bed and still had it on the next morning. Also I do plan on getting some other colors to try and maybe the mascara.

    ReplyDelete

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