A Nouveau Cheap Exclusive: Your FIRST LOOK at Wet n Wild's 2010 makeover!

I'm trying REALLY hard to not freak out right now, so let me take a few deep breaths and start again. Phew! OK, here I go:

I am humbled and honored to tell you, my lovely readers, that I am the first person on the web to have the honor of posting the following image of the new Wet n Wild 2010 Cosmetic Collection! Beginning this month, Wet n Wild is launching a massive makeover with new products, new formulas and new, sleek packaging. Thanks to my wonderful contact at Wet n Wild who was kind enough to share this photo with me, I can confirm that no one has posted this pic on the internet yet--ANYWHERE! This is my first Nouveau Cheap Exclusive and I am skipping in circles with both hands in the air right now, I'm so giddy!

So without further ado, allow me to present to you the new Wet n Wild 2010 Collection:

(click image to enlarge)

Can you hear me "oooh-ing" and "aaaah-ing" from there?

Directly from Wet n Wild, here are details:


FOR IMMEDIATE RELEASE

GLAMOROUS EVERYDAY. FABULOUS EVERYWAY.

wet n wild^® introduces new products and an updated look

City of Industry, CA (December 3, 2009)— Style, beauty, and value unite as wet n wild® introduces a bold new change. The brand known for its top-quality products at an everyday value is undergoing a complete makeover for 2010! With 3 brand-new fabulous franchises, more than 70 new items will be launched in sleek, modern packaging with new advanced formulas.

The new color authority in beauty, the Color Icon^TM franchise introduces new eyeshadows, blushers, and bronzers in longwearing, stay-true, fashion forward shades. The MegaLast^® collection delivers the most glamorous lip and nail colors in hours and hours of stay-put wear. And for those lovers of fringe, the lush MegaMascaras collection provides formulas for every lash effect imaginable.

Along with the product changes, wet n wild^® is also unveiling a brand-new tagline: “Glamorous everyday. Fabulous everyway.”

New Additions for 2010:

Color Icon Eyeshadow Single - $1.99 SRP

Satiny-smooth eyeshadows boast a new formula that includes a jet-milled base and silicone technology to allow for hours of crease-resistant, longwearing, stay-true color. A versatile collection of seven classic and trend shades can be easily worn alone or playfully combined for a variety of looks. Color is showcased in a chic pressed design.

Available in Sugar, Brulee, Nutty, Lagoon, Penny, Envy and Kitten.

Color Icon Eyeshadow Trio - $2.99 SRP

Each trio contains three complementary shades in longwearing, blendable colors. Each unique palette is created to highlight, define, and accentuate a specific eye color. Shades are embossed with “eyelid,” “crease,” or “browbone” to provide an easy “how to” guide.

Available in Walking on Eggshells, Sweet as Candy, Cool as a Cucumber, Knock on Wood, On Cloud Nine and Don’t Steal My Thunder.

Color Icon Eyeshadow Palette - $4.99 SRP

Each palette contains six ultra-pigmented, high-definition eyeshadows that are sure to please the shade sassy minimalist and enthusiast alike. With three matte and three highly-pigmented effect shades, it’s easy to mix-and-match to create a variety of day-to-night looks.

Available in Greed, Pride, Lust and Vanity.

Color Icon Blusher - $2.99 SRP

Silky-soft blush glides smoothly over cheekbones. Same great shades but this new improved oil-free formula contains special complex powders to provide longwearing, creamy-smooth, blendable color. With shades for all skin tones, this buildable blush offers light-to-medium coverage. Dermatologist Tested

Available in Pearlescent Pink, Heather Silk, Mellow Wine and Berry Shimmer.

Color Icon Bronzer - $2.99 SRP

Add a golden glow and a touch of luminosity to any complexion for a healthy, sun-kissed look. Special blend of oil-free, complex powders provide longwearing, creamy-smooth, blendable color. Colors are showcased in a chic pressed design and are perfect for all skin tones. Dermatologist Tested

Available in Princess and Goddess.

megalast Matte Lip Color - $2.99 SRP

4-hour, longwearing lip color leaves a semi-matte, crème finish. Glides on easily with rich, velvety color that doesn’t cake, feather, or bleed. Made with hydrating skin-care ingredients: Hylauronic Microspheres provide extraordinary adhesion to lips, an exclusive polymer complex offers cushion-like feel and texture, and natural marine plant extracts Coenzyme Q10 and Vitamins A & E help smooth lips.

Available in Pink Suga’, Think Pink, Bare It All, Just Peachy, Rose-Bud, Smokin’ Hot Pink, Wine Room, Mauve Outta Here, Sugar Plum Fairy, Coral-ine, Red Velvet, Stoplight Red, In The Flesh, Sandstorm, Mocha-licious, Spiked With Rum, Ravin’ Raisin, Cinnamon Spice, Cherry Bomb and Vamp It Up.

megalast Nail Color - $1.99 SRP

Long-lasting opaque color provides 5 days of chip-resistant wear. This revolutionary resin polymer system creates exceptional color adhesion to nails, while a proprietary mineral and calcium complex fortifies and rebalances. New brush design allows for precise one-stroke application.

Available in Hush Hush, Break The Ice, 2% Milk, Private Viewing, Sugar Coat, Undercover, Bite The Bullet, Through The Grapevine, Candy-licious, Tropicalia, Club Havana, Heatwave, Red Tape, Caught Red-Handed, Haze of Love, Under Your Spell, Disturbia and Blackmail.

megaplump Mascara - $3.99 SRP New Improved Formula

Get 5X the volume! New dramatic mascara amplifies and plumps lashes, providing instant volume without clumping.
Available in Very Black.

megaplump Waterproof Mascara - $3.99 SRP

Get 3X the volume! New dramatic waterproof mascara delivers thicker lashes in an instant. Waterproof formula stays put through tears, humidity, rain, and swimming and can be easily removed with wet n wild’s Eye Makeup Remover.

Available in Very Black.

megavolume Mascara - $2.99 SRP New Improved Formula.

Control your lash look with this buildable mascara that enhances the thickness of each and every lash.

Available in Very Black.

megaprotein Mascara - $1.99 SRP New Improved Formula.

Nourishing mascara conditions lashes with soy and wheat proteins for fuller, thicker lashes. Contains healthy ingredients of Açai Oil and D-Panthenol that are known to help protect and strengthen hair.

Available in Very Black.

megalength Mascara - $2.99 SRP

Get up to 80% longer-looking lashes! Superior lengthening mascara delivers lavishly long and perfectly defined lashes. Special blend of waxes delivers maximum length and definition with amazing staying power. Specially-designed brush visibly lifts for lash-by-lash definition.

Available in Very Black.

Wild Shine Nail Color - $0.99 SRP

Try 11 of the latest new color trends of the season without the guilt of buying pricier polishes! This nail color provides rich, vibrant color with brilliant shine in a variety of colors, effects, and finishes.

Available in Tickled Pink, Sunny Side Up, Lady Luck, Casting Call, Jezebel, Rain Check, Wild Card, Blue Moon, Night Prowl, Metallica and Hallucinate.

The wet n wild 2010 Cosmetic Collection will be available at mass market retailers nationwide beginning in January 2010.

About wet n wild^®

For more than three decades, millions of women around the globe have discovered their wild side using wet n wild^®, makers of affordable, prestige-inspired cosmetics. A division of Markwins North America., wet n wild^® fuses high-performance formulations with the hottest color palettes to offer women a full range of department store-quality cosmetics at an unbeatable value. wet n wild^® cosmetics are available in Wal-Mart, K-Mart, Rite Aid, CVS, Walgreens, Albertsons, Brooks, Longs, Duane Reade, Meijer, Fred Meyer, as well as other drug, mass and food markets nationwide.

As you know if you saw my post from yesterday, I have already spotted the ColorIcon palettes, MegaLast lipsticks and MegaLast nail colors at my local Rite Aid, and I purchased and reviewed the lipsticks and nail polishes here.

I will be receiving samples of everything else from this new collection by the end of the week, so please check back next week because I am rushing these to the top of my review queue, for sure.

As I've stated many times here on this blog, I have been a loyal user of Wet n Wild products since the mid-80s (I bought my first bright red lipstick from Wet n Wild when I was a sophomore in high school back in 1985 and I have never looked back!). So I cannot tell you how much joy it brings me to be able to present you with this Nouveau Cheap Exclusive. To be the first one to have this picture is like a dream-come-true for me since I can honestly say I'm one of Wet n Wild's biggest fans.

So...are you as excited as I am about these new products? I would LOVE to hear what you're the most curious about, so leave a comment here and let me know what you'd like me to review first!