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Sunday, March 5, 2017

Spring 2017 Ulta 21 Days of Beauty Event March 19 - April 8 (Calendar of Events & Tips for Newbies)

image credit: @pinky_t_m for Nouveau Cheap
Spring 2017 Ulta 21 Days of Beauty Event Calendar


Thanks so much to reader @pinky_t_m for kindly sharing the above pic of the calendar of events for the Spring 2017 Ulta 21 Days of Beauty event, which starts on March 19th and runs through April 8th! So let's jump right in and take a look at the daily Beauty Steals (available for one day only both in-store and online) and then I'll give you the some tips at the end of this post.

CALENDAR OF EVENTS (available online and in-store unless otherwise noted):

(Click a link below to go directly to the item listing)

Too Faced Love Flush Blush - $13 (reg $26)
Philosophy The Microdelivery Wash 8 oz. - $14 (reg $28)
PLATINUM PERK (for Platinum members only): IT Brushes for Ulta Complexion Perfection Essentials 3 Pc Deluxe Brush Set - $24.50 (reg $49)

LORAC POREfection Powder - $16.50 (reg $33)
ONLINE ONLY: Fiona Stiles Sheer Sculpting Palette - $14 (reg $28)
ONLINE ONLY: Perricone Cold Plasma Collection (excludes travel sizes) - $55-$89.50 (reg $110-$179)

bareMinerals Prime Timers - $12.50-$15 (reg $25-$27)
ONLINE ONLY: butter LONDON Glazen Eye Gloss - $12 (reg $24)
ONLINE ONLY: Juice Beauty Stem Cellular Anti-Wrinkle Moisturizer - $34 (reg $68)

Buxom Full-On Lip Cream - $10 (reg $20)
Proactive Deep Cleansing Wash - $17.50 (reg $35)
ONLINE ONLY: Laura Geller Filter Finish Setting Powder - $16 (reg $32)

Stila Smudge Stick Waterproof Eyeliner - $11 (reg $22)
Clarisonic Mia 2 - $129 (reg $169)
ONLINE ONLY: Eyeko Eyeliners - $8-11 (reg $16-22)

IT Cosmetics Brow Powder Universal Pencil - $12 (reg $24)
Exuviance Performance Peel AP25 - $38.50 (reg $77)
ONLINE ONLY: Lancome Pure Empreinte Masque Purifying Mineral Mask - $18 (reg $36)

Tarte Lights, Camera, Lashes Mascara - $10 (reg $21)
Philosophy Purity Made Simple One-Step Facial Cleansing Cloths 30ct - $7.50 (reg $15)
Spend $50 on Benefit, receive a FREE in-store brow wax at the Benefit Brow Bar ($21 value)

Becca Backlight Priming Filter - $19 (reg $38)
Dermalogica Normal/Oily Skin Kit and Normal/Dry Skin Kit - $20 each (reg $40)
ONLINE ONLY PLATINUM PERK (for Platinum members only): Urban Decay Afterglow Blushes - $13 each (reg $26)

IT Brushes for Ulta Airbrush Smoothing Foundation Brush #102 - $11 (reg $22)
ONLINE ONLY: Organic to Green Mini Coco Oil Travel Kit - $29 (reg $58)
ONLINE ONLY: Dermadoctor Kakadu C Peel Pad - $39 (reg $78)

Tarte Maneater Eyeliner - $10 (reg $20)
ONLINE ONLY: Stila Huge Extreme Lash Mascara - $11.50 (reg $23)
ONLINE ONLY: Origins Checks and Balances Frothy Face Wash - $11 (reg $22)

Laura Geller Baked Blush-n-Brighten - $14 (reg $28)
ONLINE ONLY: Dr. Brandt Pores No More Pore Refiner Primer - $22.50 (reg $45)
ONLINE ONLY: IT Cosmetics Naturally Pretty Vol 1 Eyeshadow Palette - $21 (reg $42)

Benefit They're Real Tinted Lash Primer - $12 (reg $24)
Murad Environmental Shield Essential-C Cleanser - $19 (reg $38)
ONLINE ONLY: St. Tropez Gradual Tan Classic Everyday Body Lotion - $12.50 (reg $25)

Smashbox Photo Finish Primer Water - $16 (reg $32)
SeroVital & UniLastin supplements - $55.30-$63.30 (reg $79-$99)
ONLINE ONLY: Japonesque Velvet Touch Blushes - $11 each (reg $22)

IT Cosmetics CC Airbrush Perfecting Powder SPF 50+ - $17.50 (reg $35)
Mario Badescu - 25% off entire brand
Too Faced Mascara Melt Off -  $10 (reg $17)

Urban Decay Perversion Mascara - $11 (reg $22)
Shiseido Eyelash Curler - $10 (reg $20)
ONLINE ONLY PLATINUM PERK (for Platinum members only): LORAC Unzipped Palette or Unzipped Gold Palette - $21 each (reg $42)

Mally Beauty Effortlessly Airbrushed Blush & Highlight Set - $17.50 (reg $35)
ONLINE ONLY: Per-Fekt Skin Perfection Gel and Liquid Gold - $14.25-$24 (reg $28.50-$48)
ONLINE ONLY: Exuviance Age Reverse HydraFirm - $39 (reg $78)

Pur Cosmetics 4-in-1 Pressed Mineral Makeup SPF 15 - $18 (reg $29.50)
ONLINE ONLY: bareMinerals Lash Domination Mascara & Lash Domination Petite Precision Mascara - $9.50 (reg $19)
ONLINE ONLY: Clarins Restorative Total Eye Concentrate - $42.50 (reg $85)

ButterLONDON Plush Rush Lip Glosses, Lipsticks, and Lip Liners - $10 each (reg $18-$22)
ONLINE ONLY: Cargo Swimmables Collection - $9-$14.50 (reg $18-$29)
ONLINE ONLY: Strivectin TL Advanced Tightening Neck Cream - $47.50 (reg $95)

Stila One Step Correct Color Correcting Primer - $18 (reg $36)
Juice Beauty Stem Cellular Anti-Wrinkle Booster Serum - $39 (reg $78)
ONLINE ONLY: Bliss Triple Oxygen Instant Energizer Cleanser Foam - $14 (reg $28)

Tarte Amazonian Clay Blush or Highlighter - $14 (reg $28)
Peter Thomas Roth Un-Wrinkle Kit - $44 (reg $88)
ONLINE ONLY: Proactiv Emergency Blemish Relief - $10 (reg $20)

Anastasia Beverly Hills Brow Wiz - $10.50 (reg $21)
Clinique 3-Step Intro Kit for Oilier Skin and Drier Skin - $9.75 each (reg $19.50)
Spend $50 on Benefit, receive a FREE in-store brow wax at the Benefit Brow Bar ($21 value)

HOT BUYS (available for the entire duration of the event both in-store and online unless otherwise noted):

WEEKLY BEAUTY DEALS (available for one week only as noted):

ULTA Beauty Collection foundations, powders, face brushes and Luxe bath - $6 each (reg $10-$20)

ULTA Beauty Collection Bath/Romance Collections, single eyeshadows and mascaras - $4 each (reg $8-$14.50)
ULTA Beauty Collection Automatic Gel/Eye Liners - $3 (reg $8)

ULTA Beauty Collection lipsticks, lipglosses and hand soaps - $3 each (reg $6-$9)

View the Ulta 21 Days of Beauty homepage HERE


  • There is a limit of 2 per customer when ordering daily Beauty Steals. But please note that if you are ordering multiple shades of a certain Beauty Steal, the limit is 2 per shade. So, for example, if you order the Too Faced Love Blush on March 19th, you can order two of each shade, not two blushes total. Ulta will not issue rainchecks during this event.

  • There will no doubt be new gifts-with-purchase during this event to go along with the daily Beauty Steals. I will list those in my daily blog reminder (see last bullet point below).

  • If this event is like previous 21 Days of Beauty events, Ulta Platinum Members should receive free shipping on the daily Beauty Steals. In other words, if you're a Platinum member and you purchase a daily Beauty Steal. you should receive free shipping on your entire order. I will update this post once there's official confirmation from Ulta.

  • Typically, the daily Beauty Steals go live online at around 10PM Pacific the night before and they usually run through 12AM Pacific the following day. That means that if you catch it just right, you may be able to purchase both the previous day's Beauty Steals and the new Beauty Steals in that two hour window (10PM Pacific - 12AM Pacific). 

  • If you plan to purchase in-store, try to get to your local Ulta as early in the day as possible. When the Beauty Steal is popular (example: Too Faced and Anastasia Beverly Hills) the deal could sell out in-store before noon. Popular Beauty Steals could also sell out online if you don't order shortly after a deal goes live, which is why this next bullet point is very important.

  • As always, every single night during this event when the daily Beauty Steal goes live, I will publish a blog post listing the daily Beauty Steals, gifts-with-purchase, Hot Buys, etc. with extra tips and info.  I will also share this blog post on all of my social media platforms. I do this so that you can get these deals before they sell out online (if you choose to order online instead of purchasing in-store). Because, trust me, after covering this event for several years now, I can tell you that the more popular daily Beauty Steals WILL sell out online if you wait until midday or end of day to order.

I hope this post helps get you prepared for this event. If you have any questions, please leave them below and I'll do my best to answer them!

Thanks again, @pinky_t_m, for sharing the calendar with us!


  1. Yes! I cannot wait for this. Can't believe it's March already! Too Faced, IT brush, Tarte and ABH brow wiz and any other goodies that might pop up are mine!

    1. Girl, I can't believe it's March either! I feel like it was *just* New Year's! Lol.

  2. Do we know if the Buxom on 3/22 will include the limited editions w/the bling tops? Tyia! :)

    1. Thank you so much for asking! I totally forgot to note above that in the fine print, the ones with the jewels on the lids ARE excluded. Sorry! :(

  3. Wow im so happy about this! This is my first year being platinum and i really hope we get free shipping! I was gonna purchase a backup of the mario badescu rose aloe facial spray but i guess ill wait! As always G you never fail to make me happy after reading ur blog! Glad your brother is doing better 😍

    1. Aaaaw, thank you SO much, love. YOU make ME happy as well! Works both ways! xo

  4. You are very much welcome, G! :)
    Are you planning on trying out some new products from the list? Or are you planning on restocking on some of your tried & tested faves? I am curious to hear what items you are considering as I find your recommendations always spot on. Enjoy your weekend and your time with your brother.

    1. I am! I think I'm going to do what I did for the last 21 days of skincare event. Every night when I do my blog post, I'll make a special note in the post if the deal is something I'm personally buying (and why). I think that approach will be easier than doing one big post with recs that I have to keep referring back to. :)

      And thank YOU, again, for sharing this pic with us! You have no idea how much I appreciate it! xo

  5. The limit is supposed to be 2 per shade. In store, however, I've had a 2 item total limit imposed, when I was buying eyeliner. I ended up buying two colors, then going home and ordering two more colors online.

    1. Aaah, I'm sorry to hear that the message in-store wasn't consistent with the online policy. But I'm glad you found a workaround and thanks so much for sharing it!

    2. I've always had the limit enforced as an overall limit in store least 2-3 times over the past few years @ two different stores. Two years ago I recall driving directly from one store to the other 20 min away so I could grab the 4 polishes I wanted!
      My understanding was that that was the actual intention & that the per shade limit online was a lucky byproduct of how product listings are online.

      As a cruelty free buyer there aren't too many items that excite me this year - if it was this time last year(before their recent acquisitions)! I'd be beyond psyched about the Too Faced & Becca items but alas😢
      Super excited about the Brow Wiz though..I am probably the only one who has never tried it so I'll definitely be grabbing several!!

    3. Hopefully this adds's actually not up to the employees to limit the beauty steals. The register is set to automatically allow based on limits. Now asking to make multiple transactions is obviously another story. But this year Ulta is preparing further out to ensure each store has enough of each beauty steal.

  6. Thank you so much G for all your hard work!! Sending all my good vibes to you and your brother! I hope he's doing better and in less pain. ❤️

    1. Omg you're so welcome, love!! And thank you so much for the well wishes for my bother. I'll be sure to pass that along to him! xo

  7. Thanks for posting this! I'm excited to see what extra specials will be coming too.

    1. You're so welcome, Nancy! I'm super excited to see the rest of the deals as well! :)

  8. I also wanted to ask if you think there will be any new Ulta Sampler Kits launched for this event? I love those.

    1. If I had to guess, I would say yes. That's purely based on the popularity of the previous sampler sets that were available during the skincare event though. Since those sold out, it feels like they were a success. So fingers crossed we see more of them!

    2. Thanks so much for posting this and for all your nightly reminders! Pay no attention to the screaming you hear in the background, that's just my wallet starting its protest early :).

  9. The one thing I'm looking forward to is the smashbox primer water, the it cosmetics brow wiz, Anastasia brow wiz. I think I only want the too faced blush "your love is king" because of the SADE reference she's amazing and that's my name lol. I HOPE lorac lip gloss is a hot buy like it was last year or some nice lip gloss or smashbox lipstick that may be to good to be true. G I'm curious what are you going to buy?

  10. what is everyone looking forward to purchasing? or hope is a hotbuy?

    1. Your going to love the Too Faced blush. Mine fell and shattered so I must replace it. I am also going to buy the ABH brow wiz and the UD mascara. Can't wait for the event to start and see what other goodies they throw in.

  11. You can shop this ONLY if you've paid off your Black Friday steals!!

    Honestly, G, Ulta should be paying you for all this PR work you do for them!

  12. I want to get The it brush, abh brow wiz, smashbox primer water and the philosophy makeup remover wipes. All 4 would be under 50 bucks! In my opinion this year is way better then last year :)

  13. What?? Didn't we jus have one of these not too long ago? Lol! Not complaining though but time flies! Thanks for posting. Hope your brother is doing well xox

  14. OMGGGGG and I just decided to do a no buy month... ok exceptions may have to be made for stocking up staples?? Love!

  15. Thanks for posting this! Is this sale only for people who are Ulta members? Or is it for everybody? This is my first time haha

  16. Wow, so many blushes to choose from. Too faced, laura geller and tarte, all ones I have been wanting!

  17. I'm getting the Too Faced blush in " Your Love is King", The Bare Minerals Foundation Primer, 3 of the Buxom Lip Creams, the Stila eyeliner, Tarte's mascara, Becca's Backlighting Primer, IT Foundation brush, Tarte's maneater eyeliner, Murad's cleanser, 2 Smashbox Primer Waters, Mario Badesku rose water and hand cream, Urban decay Mascara, Tarte blush and Tarte highlighter, 2 ABH Brow wiz

    1. I see that the list above showed a Too Faced blush but I didn't see the one you and another person mentioned...Your Love is King? Is that one part of the sale? Or are all the blushes for that specific product on sale for that day?

    2. Rachel, Too Faced Love Flush blushes is the product name and "your love is king" is name of a shade from that line. So it's gonna be on sale 03/19

    3. Cathy Oh, I see! Lol. Thank you for clearing that up. A bit embarrassed lol.

  18. The items I plan on picking up during the sale are: Philosophy The Microdelivery Wash, Tarte Lights, Camera, Lashes Mascara, Philosophy Purity Made Simple One-Step Facial Cleansing Cloths, Smashbox Photo Finish Primer Water and a couple of Mario Badescu products.

  19. Thanks for the heads up! I love the days of beauty at Ulta! I put reminders in my calendar so I don't forget. I'm going to definitely pick up some more of the Buxom Lip Creams (love those glosses!), and stock up on my ABH Brow Wiz. I like that during the days of beauty, Platinum Members get free shipping but I wish Ulta would offer more free shipping promos or have a shipping option like Sephora does with their 2 Day Flash ($10 for the year). I would shop at more often if they did that...

  20. When I was at Ulta this weekend the sales girl told me the Tarte Maracuja Oil was going to be a part of this sale, but I don't see it on here. Can you confirm if it is?

    1. It's gonna be on sale during the whole event!

  21. i plan on stocking up on the Mario Badescu Facial Spray With Aloe, Herb and Rosewater, maybe the brow wiz, and a tarte blush! ill probably buy other things with each purchase since its free shipping! i was wondering if the Naughty Nudes Amazonian Clay 12 Hour Blush Collection will be part of the sale?

  22. Has anyone ordered more than 2 of the beauty steal successfully. I understood from this post that the limit was 2 per shade so I ordered 4 shades. Was told in a beauty group though that the limit is 2 per item and that those who have ordered more in the past had their orders canceled. Can anyone chime in?

  23. Did anyone get the Juice Beauty Stem Cellular Moisturizer for $34 and decide they do not like/want it? I wish I got it! if you do not want it, maybe i can get it from you if you post here!


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