NEW CoverGirl 2016 Products (Dupe Alerts!)

Some of the new CoverGirl 2016 now hitting stores

Attention CoverGirl fans! Some new 2016 products have been spotted by some lovely readers and fellow bloggers, and today I have a little round-up for you. There are a few very exciting things here so be sure to read through this post carefully (even if you're not generally a CG fan, I think you might want to put a few of these on your radar).

First, I'd like to thank readers @beastiegram on Instagram and Ariane here on the blog for being the first readers to alert me of this new mascara a few weeks ago--it wasn't even on my radar until they both told me they spotted it in drugstore ads up in Canada. So if you're in Canada, be on the lookout for these new products as well, because they're coming to you!

I started working on this post before these products started showing up here in the US, and I'm SO glad I waited because now I have tons of additional info for you. I found images and info online a few weeks ago, but now I have so much more. So let's get started!

NOTE: I've heard from several readers who are already finding these products at Bed Bath & Beyond and Harmon Beauty, so that means they should be popping up at all the usual drugstores, Target, Walmart, etc. in the next few weeks.

COVERGIRL Plumpify Mascara by blastPRO  

Women want volume and are constantly trying new mascaras in search of the Holy Grail that delivers on that. Yet volume is only half the battle, COVERGIRL did the research and uncovered the best way to take volume to new heights – and it all starts with a LIFT. Insert new Plumpify Mascara by blastPRO. For lashes that seem darker, fuller and more visible, you need to lift them from the root. Our new Plumpify mascara features our biggest brush ever, with a mix of conical bristles plus specially-designed fins, exclusive to us, that physically grab and lift the lashes. This brush, in combination with our texturizing formula, help create 50x the volume. Mile-high lashes are yours for half the price!  

FEATURES & BENEFITS
• Double-action brush plumps and lifts from the base of the lash for extreme volume
• Texturing formula helps build volume and separation
• 4 Shades: 3 regular (very black, black, black brown) and 1 waterproof (very black)

COVERGIRL truNAKED Waterproof Eyeliner Duo

The truNAKED Waterproof eyeliner duo features two versatile eyeliner shades to deliver rich, blendable colour that shades like a prestige-double ended liner. 

FEATURES & BENEFITS

• Waterproof Eyeliner Duo glides on smooth, for even application and prestige-worthy payout. Perfectly-pair with truNAKED Shadow Palettes for the ultimate luxe look

• Eyeliner comes in 4 Shades Cashmere/Espresso; Vintage Rose/Ebony; Penny/Espresso; Mocha/Ebony

COVERGIRL truNAKED Shadow Palettes

The new truNAKED Shadow Palettes deliver colour payout and shades comparable to a leading $50 eye shadow palette. Each palette includes eight intensely-pigmented, uber-blendable shadows to deliver a smooth, silky feel and prestige-worthy payout at a fraction of the cost.   

FEATURES & BENEFITS 

• Eyeshadow Palette shades like a leading $50 eyeshadow
• Three prestige-inspired shade palettes -- Nude, Roses, Golden
•Each palette features perfectly combined pale-to deep-neutral shades to contour your eyes in endless combinations (from nude to smokey) and offers a range of textures (from matte to shimmer)

DUPE ALERT! If you haven't seen Jen of The Budget Beauty Blog's review of the truNaked Roses Palette, YOU MUST check it out HERE. It appears that CG really stepped it up with these palettes and the pigmentation is quite impressive. Check out this swatch demo video that Jen did comparing the truNAKED Roses palette to UD Naked 3 and see for yourself. These are a little more expensive than other CG palettes ($9.49 each at Bed Bath & Beyond) but you know CG goes on sale constantly at the drugstores and there are always coupons, so we'll never have to pay full price if we're patient! PS: Jen posted pics of the in-store display on her blog and you can see all three palettes HERE.

COVERGIRL Colorlicious Oh Sugar! 

COVERGIRL will have you saying Oh Sugar! with a fresh, new vitamin-infused lip balm that provides a pampering, sensorial experience at a better-than-fresh price. And what’s even sweeter than the citrus scent, decadent shade palette and delicious sugary taste? The price! Soft, naturally-moisturized lips never looked (or tasted) so sweet.    

FEATURES & BENEFITS 

• With grapeseed oil, avocado butter & Vitamins C & E, this reparative luxe lip treatment nourishes, protects and smoothes lips so you feel naturally renewed from the inside out
• Thin oils absorb quickly into lips while a thin protective layer locks in moisture – no thick, greasy film-feel you can get from other balms
• Tinted formula glides on smooth for the perfect pop of Colorlicious payout – we dare you to compare to a $20 balm!
• 10 shades: Cupcake, Candy, Caramel, Taffy, Spice, Punch, Soda, Sprinkle, Jelly & Gumdrop

DUPE ALERT! Check out Jen's pic HERE of the in-store display. It's very interesting to note the language that CG uses on the display: "Oh Sugar" and "A Fresher Idea". Remind you of anything? Yeah, these may be dupish-versions of the Fresh Sugar Lip Treatments. Jen also posted a pic of the full in-store display with a swatch of one of the shades HERE.

COVERGIRL truBlend Primer

Glowing, bronzed skin ruled the runways and one way to achieve that look is to perfect the skin underneath your makeup. It’s time to add a step that makes flawless skin easy – get ready, its primertime! 

When it comes to customizing your skin’s flawless base, COVERGIRL’s got your covered. We already have the foundation to match your skin’s tone but now we’re upping the ante with primer to meet your skin type. Formulated to work WITH your skin – whether oily, dry or combination skin - truBLEND Primer is too-good-to-be-true in a tube – working to smooth texture, boost coverage and basically help all of your products wear better and last longer.

FEATURES & BENEFITS

• Designed for your unique skin type – dry, oily or combo – smoothly perfects skin prior to foundation application
• Hides pores and reduces imperfections
• Preps skin for and blends perfectly with truBLEND foundation
• 3 formulas: Dry, Oily, Combination

NOT PICTURED:

• New truBlend Blushes and Bronzers
• New Simply Ageless CoverGirl + Olay 3-in-1 Liquid Foundation

You can check out Jen's pics of the in-store displays for these products HERE.


So what do you think of these new CG  products so far? I feel like they're trying to step up their game for 2016, which is exciting and refreshing since it feels like CG has been doing the same ol', same ol' for a while. I can't wait to get my hands on some of these products and review them. Again, you may be able to find these products now at Bed Bath & Beyond or Harmon Beauty, but I would expect them to start showing up everywhere else (all the usual drugstores and big box stores) within the next few weeks.