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Wednesday, August 27, 2014

I'd like my Slurpee with a side of e.l.f., please

Over the past several years, we've seen e.l.f. broaden its distribution to Target, Walmart, Kmart, Big Lots, Dollar Tree, Walgreens, CVS, various grocery retailers, etc. But now your access to e.l.f. is getting even easier!

Thanks to reader Betty J. of My Girlish Ways blog for this one:

image credit: Betty J. for Nouveau Cheap
e.l.f. display at 7-11

Yep, e.l.f. has been spotted at 7-11. And not just one store! Betty spotted this display at two 7-11 locations in the San Diego area recently, and I've since heard from a handful of you who have also spotted e.l.f. at your local 7-11s. 

As you can see, the e.l.f. Essential products are at the bottom ($1 each) and the e.l.f. Studio products are at the top (Betty confirmed that they're $3, just like everywhere else). This brings new meaning to the term "convenience store" right? Oh how glorious it will be for me to be able to get my late-night PMS snack and a new Small Stippling Brush at the same time!

Have you spotted e..l.f. at your local 7-11 recently? Thanks again, Betty J., for the great sighting and pic!

PS: For those of you in Canada, e.l.f. has also been spotted recently at Superstore. Check out reader Heidi's pic HERE. So you guys now have another retailer (aside from Target) for your e.l.f. fix!


  1. This is hysterical! Of course there is no 7-11 where I live but I find the concept AWESOME! Sometimes I will hit the (crappy) beauty isle at the grocery store I go to just to apease myself since I absolutely despise grocery shopping! LOL

    1. Me too, Robin! I absolutely hate grocery shopping so I, too, go past the cosmetics section. It is so lame that I actually spotted the OPI Oz The Great and Powerful collection from Spring 2013 (!) there last week. I actually had to do a double take. Couldn't believe it....anyway, no 7-11s here either but this makes sense since elf items are only a dollar.

  2. I actually just saw this display at 7-11 today!

  3. I recently discovered e.l.f. products at a locally owned grocery store where I frequently shop (I'm in Western KY). They also have items from both lines. We don't have a Target, so this is the best selection available locally. I might have gotten all giddy when I found them LOL...

  4. What! That's hilarious and convenient!!

  5. Haha that's too funny! Good for them though! Genius marketing I think. I wish they weren't always sold out at my local Target!! Argh. My dog ate my fave brush from them, and I have yet to find it in store. But I'm not paying for shipping for a single brush and I already all I need from them otherwise gah!!

  6. I discovered elf at mine yesterday...went in there for snacks LOL! Who knew??

  7. I found out today that Walmart will have several elf gift sets this year. I can't wait to see 'em!


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