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Thursday, March 28, 2013

Target Exclusive: Zac Posen collaboration with John Frieda

For Spring 2013, Zac Posen has collaborated with John Frieda to create the Target-Exclusive Limited Edition Precision Foam Colour Collection. All four colors in this collection will feature limited edition packaging and each box will include a limited edition hair accessory in a Zac Posen print. Zach Posen selected each print to specifically coordinate with the accompanying hair color shade.

Spring 2013 Limited Edition John Frieda Precision Foam Colour Collection by Zac Posen

Keep reading for all of the details, including photos of the limited edition accessories that are part of this collection...

Fashion-forward shades housed in fashion-forward boxes.

Designs in custom shades to complement each unique hair tone.

This season, the John Frieda® Hair Care Experts went backstage at Zac Posen, coloring models’ hair with rich shades of Precision Foam Colour to bring out the vibrancy in Posen’s runway looks. Now Posen is bringing his coveted designs to Precision Foam Colour, outfitting the boxes in exclusive prints. Available only at Target, the boxes will feature one of four prints, handpicked by Posen to complement blonde, brunette, red or black tones. The limited-edition Precision Foam Colour collection will feature tips coordinating the fashion shades of the season with each hair color as well as an exclusive hair accessory in the corresponding Posen print. 

“The John Frieda® team did such an incredible job bringing color to my collection—now I’m excited to bring fashion to their collection,” explains Posen. “I chose each print to complement a specific hair tone—blonde, brunette, red, or black—and make that shade look its most vivid and rich.”

With an array of high-shine, vibrant options, Precision Foam Colour brings salon colour home. An innovation years in the making, the breakthrough at-home colour employs proprietary foam technology to provide even coverage—the kind of flawless colour previously only available at the salon. With its stylist-selected shades and patented foam technology, the unprecedented hair colour ensures effortless application and complete coverage for natural-looking, salon-quality results. Now with an even thicker, denser foam for deeper saturation, the newly reformulated Precision Foam Colour delivers improved colour performance, improved durability and flawless coverage. The denser texture allows for even easier precision application, ensuring better colour saturation for superior results. The non-drip formula spreads easily into roots and hard-to-reach areas for exact, all-over, 100% gray coverage.

Precision Foam Colour $12.99

Exclusively at Target stores nationwide


  1. oooh that headband is cute (pink), consider me roped in by this gimmick. haha

  2. btw i loooove the new layout, its so chic!

  3. I saw these in Target last week. If you choose a blonde shade you get the headband with the blue flowers on it. They also had these accessories available for sale separately in the display if you do not like the one he picked out for your shade or if you want to see what the item inside the box will look like before you purchase it. I want to say the hair accessories were like $7.99 each if you buy them separately. I was not sufficiently impressed with them to be moved to make a purchase.


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