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Friday, March 1, 2013

Sonia Kashuk gets a makeover

Big thanks to my pal Halifax at Sparkled Beauty for the heads-up that the entire Sonia Kashuk cosmetics line (available at Target) is getting a makeover.

According to the Sonia Kashuk blog, they're ditching all of the white packaging in favor of black packaging (some of these products with black packaging were introduced last fall/winter, remember?). The brand will also be launching lots of new products. Here's some pics:

 image source: soniakashuk.com

  image source: soniakashuk.com

 image source: soniakashuk.com

Click here to see the full blog post, including a slideshow with more pics!

What do you think of the new packaging?
Have you spotted any of these new products at your local Target yet?

Thanks again, Halifax, for the heads-up about this!
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23 comments

  1. I'm not sure what the palette name is, but it's the one with the 12 colorful eye shadows. I saw it today while I was at Target.

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  2. Im digging the black packaging.

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  3. So that's why the Sonia Kashuk display was practically empty the last time I was at Target...

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  4. That's why almost everything sonia is on clearance at target as of yesterday!!
    Makeup bags 3 dollars!
    Eyeshadow quads 4 dollars!

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    1. Oh no... is their neutral palette on sale too!????

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  5. Hmmm, I'm excited. Can't wait to see this on display! :)

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  6. Oh my gosh I need those brushes! I love Sonia Kashuk brushes to begin with, but those are so pretty!

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  7. Can't wait to see everything in person. Everything looks great, and there's nothing more exciting than new products :)

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  8. I kind of thought the white packaging was more unique. Black looks more sleek, but it's rather ordinary too.

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  9. The new packaging looks so chic, reminds me of Edward Bess, NARS, etc. And I'm definitely curious to see what's new!

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  10. I love the Sonia kashuk nail polish. I hope they launch some new colors!

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  11. I love the black packaging, and I hope this also means clearance of the white packaging :)

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  12. I agree with Krystal Leigh - I think the black is tres chic............. :)

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  13. First thing i thought was, now I've got to get to target tocheck out the clearance. Hah. But honestly I'm a little bummed to see the white packaging go. Everything is black.

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  14. The new packaging makes it look more expensive. Love Sonia Kashuk!

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  15. Drat! I am on a cosmetics no-buy so I passed the Sonia Kashuk display right by. I could have scored if I had made the right turn (pun intended). I love her line. Guess the joke;s on me. LOL

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  16. I like the new packaging but more importantly I really love Sonia Kashuk - so is it on clearance! I've been lemming the 12 pan neutral eye palette for so long!

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  17. I'll miss the white packaging, I really like it! I was at 2 of my local targets within the past few days and picked up several things on clearance, however it doesn't seem like much of it has been makes down at this time (at least in my area)! I did pick up one brush for around $3, a eyeshadow quad for $4 and eyeshadow duo for $2.50. They also had select nail polish colors and all of the lip gloss on clearance but none of those really appealed to me. I'm hoping more of the eyeshadow colors and the blush will be marked down soon,

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  18. The round eyeshadow quads look awesome! Are these new products??

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  19. My target has only three of the brush sets and THAT'S IT! Plus, there aren't many clearance items yet.... I wonder if we will be last to get everything in?
    Can't wait to see all of your pictures while I wait not-so-patently.

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