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Tuesday, November 27, 2012

Pure Ice to discontinue 28 shades (and launch 29 new ones)

Attention Pure Ice Nail Polish fans! In 2013, 28 shades of Pure Ice will be discontinued (four will be renamed). Pure Ice will also launch 29 NEW shades in early 2013 to replace the discontinued shades. I don't know (yet) the names of those shades, but let's hope that at least some of them are from the Limited Edition Runway Trends Collection (fingers crossed).

Say goodbye to Lilac Mist, Scandal,  Jaguar,  Silver Mercedes (will be renamed) and  First Time

Keep reading for the full list of soon-to-be-discontinued shades, and more info...

Discontinued Shades

230     Honey Do (Pearl Pink Orange)
260     Unzip (Pearl Yellow)
301     Desire You (Pearl Grey Purple)
304     Naughty Girl (Light Orange)
306     Once Again (Robin Blue)
307     Superstar (Maroon Red)
400     In the Mood (Grumpy Bear Blue)
538     French Kiss (Dark Blue)
743     Watermelon Ice (Pearl Melon Pink)
761     Calypso (Pearl Blue Green)
800     Mint Dream (White Sheer Iridescent Green)
826     Lilac Mist (Sheer Pink)
827     Iced Copper (Pearl Copper)
912     Gold Dust (Pearl Gold)
913     Iced Merlot (Burgundy with Gold Micro Glitter)
953     Coral Reef (Sheer Pink Orange)
966     Taupe Drawer (Crème Grey Purple)
976     Tease (Sheer Magenta)
982     Dreamy (Crème Bright Pink)
983     Scandal (Dark Blood Red)
986     First Time (Pearl Moss Green)
987     Gossip (Crème Bubble Gum Pink)
989     Oh Baby (White Sheer Iridescent Blue)
994     Jaguar (Gold)
Renamed Shades
758     Jamaican Me Crazy will now be called Crazy Love
970     Splash (Bright Pink) will now be called Pretty in Pink
988     Silver Mercedes will now be called Silver Star
980     Black Rage will now be called Black Out

Pure Ice will launch 29 new shades in early 2013 to replace discontinued colors.
Pure Ice Nail Polish does not contain formaldehyde, toluene and DBP

So let's hear it: are you sad to see any of the above shades go? Are you excited to see the 29 new shades next year? Are there any shades from the LE Runway Trends Collection that you're hoping will become part of the permanent collection? As soon as I get more info, you'll be the first to know!


  1. I can't believe I have never tried this line of polish. These colors look lovely.

  2. I have watermelon ice and mint dream.. I will forever cherish them lol..

  3. I am hoping Revlon turns this line into the new version of Streetwear. They seem to be doing interesting things already with the limited edition polish they put out recently. I am still looking for them at my Walmart as I am really interested in the velour ones. Keep it up Revlon!

  4. I'm not sure if I have any of this brand. Where are they sold?

  5. I love Pure Ice polishes. Despite the cheap price tag, Pure Ice has beautiful colors with a very nice formula. I really think I should try to find Lilac Mist, Superstar and Iced Merlot (and maybe Scandal).

  6. The more of them I get, the more impressed I am, especially for such a budget polish!

  7. It's a shame Walmart doesn't sell the Pure Ice polishes on their site. The brand would do better business if they did & I'd have way more colors.

  8. I love the iced copper! I just discovered it this week and its lovely!

  9. I assumed the colors would always be around . . . sigh! Guess I'd better pick up "Coral Reef" which I'd been eyeing for ages now! Thanks for the tip! :)

  10. I just wish they'd discontinue Busted... I bought it because it was beautiful, but in ten coats it wasn't opaque, and I'd hate to think of it tricking other people. Sigh...

  11. Lol @ "grumpy bear blue" awesome color description G!

  12. Busted is an amazing polish for gradients and layering! Just like Heartbreaker.

    I am pretty disappointed that French Kiss is being discontinued. It's such a great blue, perfect formula. If you're careful it's a one-coater, and it pairs really well as "underwear" for Strapless, a very finely milled blue glitter in a clear base.

  13. I am sad to see Oh Baby be discontined..i love that is a sheer shimmering irradescent blue that when put on top of any other color just enhances it....i love this polish line so much i have so many colors........had no idea Revlon bought them out...i pray their price stays reasonable

  14. Sally Hansen Hard As Nails "Walk the Plank" is very similar to the discintinued Pure Ice "Honey Do", which was my favorite

  15. Does anyone know a dupe for pure ice's mint dream?


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