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Monday, January 23, 2012

New Giovanni Keratin & Argan styling product coming to Target this March

I'm a huge and longtime fan of Giovanni Direct Leave-In Conditioner. It works extremely well for my wavy, fine hair, so I was excited to see this press release in my in-box this morning about a NEW leave-in conditioner from Giovanni, coming to Target stores this March:

2chic™ Brazilian Keratin & Argan Oil Ultra-Sleek Leave-In Conditioning & Styling Elixir

NEW from Giovanni Cosmetics

Finally a styling product that is actually good for hair.  Giovanni Cosmetics’ NEW 2chic™ Brazilian Keratin & Argan Oil Ultra-Sleek Leave-In Conditioning & Styling Elixir is a leave-in treatment also made for styling. Twice the benefit in one product is 2chic™.

2chic™ Brazilian Keratin & Argan Oil Ultra-Sleek Leave-In Conditioning & Styling Elixir seals the deal, protecting hair from the elements as it locks in glossy radiance. Even blow dryer and flat iron heat is no match for its powers.  This penetrating 2-in-1 treatment and styling serum shields hair from the elements (even styling heat) then locks in sleek texture, unbelievable softness and shine.  To be 2chic™: Take a trip. Distribute evenly through damp hair. Delight in magnificently sleek, super-soft, shiny tresses.

Key Benefits
  • Smooth & style every strand
  • Seduce with softness & shine
  • Banish frizz
  • Defend against split ends
  • Safe for color treated hair
  • For all hair types
Eco Chic Technology™
  • 100% Vegetarian Ingredients / No Animal Testing
  • Phyto-Keratin is a plant-sourced protein
  • NO phthalates / artificial fragrance / dyes / sulfates / parabens / PEGs

2chic™ Brazilian Keratin & Argan Oil Ultra-Sleek Leave-In Conditioning & Styling Elixir MSRP $8.99 available at Target March 2012.  For more information please visit www.giovannicosmetics.com
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3 comments

  1. I just went to the website, and it's part of a whole new line! Super excited!

    ReplyDelete
  2. I wonder if the reast of the 2chic line will also be available? Id like to pick up a few other things? G, is the leave in you currently use available at Target?

    ReplyDelete
  3. Just purchased this product today and let me say--WOW. This stuff gave my hair an instant boost without weighing it down. It does have a very strong and somewhat unpleasant scent, but I hope that is something i can get past over time. Overall, I am very pleased with my purchase.

    ReplyDelete

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