(from drugstorenews.com)
...two of the biggest names in the world of conventional coupon distribution have joined forces on a cross-publishing agreement that would result in the expansion of digital offers on both companies’ websites.
The deal involves Valassis and its RedPlum coupon distribution brand and News America Marketing’s SmartSource coupon distribution brand allowing digital coupons to appear on each others' sites. It is said to greatly expand the offers available to deal-seeking consumers.
The RedPlum and SmartSource names are well-known to shoppers because the collection of coupons contained in their branded products often fall out of the Sunday newspaper at the same time. They also operate websites where consumes can sign up to receive coupons based on their interests. RedPlum operates Redplum.com and Save.com, while News America has its SmartSource.com site.
The cross-publishing arrangement is the first time Valassis and News America have worked together, and the winners in this case obviously are the consumers who get more, but also the consumer goods companies that are able to share their incentive offers with a broader market.
Coupon lovers: what do you think of this news? I know that we've seen the same coupons offered on various sites in the past, so I'm wondering how this news is a truly going to change or improve RedPlum and SmartSource. I guess only time will tell. Thoughts?
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