image source: maccosmetics.com
You may recall that last year I mentioned in a beauty news round-up that MAC was looking to expand its presence and possibly offer their products at additional retailers. Well guess what? It's happening!
Today, WWD.com reported that MAC is coming to Ulta. MAC will be on the Ulta website starting May 7th but you'll be able to browse the selection starting on April 23rd by clicking HERE. In June they will roll out the brand in 25 stores (by the end of 2017, Ulta expects MAC to be in 100 stores).
The WWD article shares some insights as to how many products will be available through Ulta:
On average, MAC will occupy 200 square feet per store and the product assortment will be limited to 600 stockkeeping units, Buglisi Weiler said. While that number is on a par with Ulta’s big makeup brands — Lancôme, Urban Decay and Clinique — it is a smaller total than the roughly 1,200 sku’s MAC has in departments stores and the 1,500 sku’s in its own brand boutiques. Simon said the Ulta curation represents about 45 percent of MAC’s product universe and the individual items were picked in close collaboration between brand and store, playing to MAC’s heritage and Ulta’s penchant for crisp editing.
So you should expect to see the same size product selection for MAC at Ulta that you currently see for brands like UD, Lancome, and Clinique at Ulta. In other words, not as many products as you can find at Macy's and other department stores, but this won't be a teeny tiny, pared-down selection. As the article mentions, the selection will be "about 45% of MAC's product universe."
Ulta has really been stepping it up lately in terms of bringing in new brands. I know a lot of us were excited when they starting selling NARS cosmetics, and just last week they starting selling L.A. Girl Cosmetics and Nudestix. They've also beefed up their selection of e.l.f. cosmetics and BH Cosmetics. Adding MAC to their list of brands means more opportunities to rack up (and use) Ulta points, and hopefully MAC won't be excluded from future 20% off prestige events. Fingers crossed.
What are YOUR thoughts about MAC coming to Ulta?