For many years now (since 2008, at least), Essie has released a collection of "summer neons" each summer. This year's summer neons have just hit Rite Aid and reader Elisa was nice enough to share some pics with us. Take a peek:
image credit: Elisa for Nouveau Cheap
NEW Essie 2013 Neon Collection
image credit: Elisa for Nouveau Cheap
Saturday Disco Fever, Bottle Service, DJ Play That Song, Shake Your $$ Maker
I am such a sucker for neon greens and purples...I'm afraid I kind of need those two! Have any of you spotted this display in stores yet (or an expanded display that features all six shades)? Thoughts?
The bottles in this particular display are NOT in the correct slots. There are only six shades in the Essie 2013 Neon Collection and, as you can see above, the purple shade is hiding out in the back. I don't know why there are white polishes in this display (there's no designated slot for them). Maybe they're being offer as an under-coat....
UPDATE: Big thanks to reader Abbie for the following pics. Abbie spotted the full display with all six shades at Rite Aid and was nice enough to share:
image credit: Abbie for Nouveau Cheap
image credit: Abbie for Nouveau Cheap
The correct names:
image credit: Abbie for Nouveau Cheap
Saturday Disco Fever, Bottle Service, Boom Boom Room
image credit: Abbie for Nouveau Cheap
Boom Boom Room, Shake Your $$ Maker, Bouncer It's Me!
Hiding in the back (purple shade): DJ Play That Song
Thanks so much, Elisa and Abbie, for the great sighting and pics!


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20 comments
That green is fabulous. I have a slight addiction to Essie's greens! Can't wait to get my hands on these
That green is fabulous. I have a slight addiction to Essie's greens! Can't wait to get my hands on these
Totally in love with the purple and green. Will definitely need to pick these up!
So, so I don't LOVE Essie, but I do love all these colors!! I hate the fact that I will probably need to buy them all :)
I love all of these neon shades
Oh my goodness! All the new drugstore collections are so exciting! Going to wait on reviews and swatches around the web before I purchase (essie IS sort of pricey for me).
Love that purple - I'll be on the lookout for these. Thanks for posting!
Let the hunt begin for that purple!!!!
*raises hand* Hi. I am the crazy, OCD lady what would have to totally fix that Rite Aid display before she could browse it and decide just how many she would buy.
'Bouncer It's Me!' is the nail color of my dreams!!!! SOOO excited to look for this!!
That was my exact thought when I saw it, I want to organize it lol
That blue is gorgeous!
Bouncer It's Me! looks very similar to Sinful's Endless Blue. I'd love to see a comparison, because if it's not a dupe, I need it.
ah! i need boom boom room!
The white makes me think these might be like the poppy-razzi collection of last year. I'll have to wait and see if anyone mentions these are neon jellies.
The color for the white is Essie's Blanc and it is supposed to be a base nail color where you overlay the neon on top to make it pop. It sells for $3 a bottle where I'm from, Austin, TX.
I love Essie polishes too and it hurts when i pay $8!! you can find them cheaper online! try transdesign.com I've been buying some of my polishes there...
you can buy them online for cheaper, you just have to look for the right site
The blue in person looks a lot like Revlon royal. If you have revlon royal I would pass on the Essie one.
*Note what the display is saying about using white nail polish to make "your neon manicure pop"
Can't wait to get my hands on these!!! ^-^
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