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Wednesday, March 11

Spotted: e.l.f. Display in a College Bookstore

Over the past few years, I've blogged about e.l.f. expanding to select Walgreens stores, 7-11 stores (yes, 7-11!), Old Navy, Walmart and lots of other retailers. But this one's new to me:

image credit: @lacquermehappy for Nouveau Cheap
e.l.f. display inside a college bookstore

Thanks to reader @lacquermehappy on Instagram for sharing the above pic of an e.l.f. display she spotted at a local campus bookstore. How awesome is that?

If you're a college student (or faculty, admin or any other type of college employee!) I would love to know if you have e.l.f. at YOUR campus. It's been a long time since I graduated from college, so I'm pretty out of touch with the cosmetics brands that are available on college campuses these days. I know that SDSU had a MAC counter for a while but I think it closed.

Thanks again, @lacquermehappy, for the great tip and pic!
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16 comments

Shannon Kahermanes said...

I think we used to have a display of Sinful Colors nail polishes or something like that, but thats pretty cool that they have ELF make up.

Anonymous said...

My school has a Clinique counter in the student bookstore actually! I've also spotted elf products in a spinning stand just like this one in the grocery store near my college.

Josie said...

Not a bookstore, but I've seen this exact spinning display at a grocery store near me -which is totally awesome because I'd have to go 20+ miles for drugstore beauty otherwise (80+ for a Target)! I'm just sad there were no nail polishes...

florence said...

I've seen little elf single-sided displays at 7-11's near my house (long island, NY)

Heidi said...

I've seen that display at a grocery store in my area. There are only two or so of that chain around, and that's how I first got started on e.l.f. Couldn't resist those dollar buys!

Caroline said...

What college campus was this spotted on?

M said...

Ha! I noticed the other day when I went to buy a phone charger in the bookstore that they had a whole e.l.f. rack. Nice, especially since Ricky's is no longer carrying e.l.f.

Pryanka Arora said...

St. John's University has a Butter London display in their college bookstore! I was surprised by it, but I'd be so happy if they started selling ELF. C Brushes for daaaays!

Fancie said...

I wish we had makeup stands like this when I was on campus! Would have given me more incentive to hang around more lol

Unknown said...

University of New Orleans' bookstore has one just like that!

Unknown said...

My school has a Boots display in our bookstore! I haven't bought any of it before, but it's there!

Unknown said...

I have seen this exact display at a family owned grocery store in my town too!

keepyourheadup said...

Mizzou has a Clinique counter, along with several Boots, Butter London and Smashbox products :). There might be more by now (that was in December) and I just haven't been to look.

Sarah Mc said...

As far as I know there are no elf stands in Ireland :( I would love one on my campus, we only have Rimmel, Essence and Catrice

AverageJosie said...

I think its a smart move on e.l.f's part. Their price point is perfect for the average college student.

Allison L said...

I've seen some of the products at the Iowa State bookstore.

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