Here's a quick scenario to illustrate how you can maximize your savings using coupons if you're planning to take advantage of this sale in-store this week...
Please note that this scenario has been updated based on some new info that I received from reader Melissa on Facebook (thanks so much for the tips, Melissa!).
Right now on the Coupons.com website, there's a printable coupon for $2 off ANY Maybelline mascara. Ulta accepts manufacturer's coupons in-store, and you can stack them with their store coupons (there's a $3.50 off $10 coupon HERE that you can use either in-store or online).
Buy 3 Lash Sensational Mascaras (regularly $8.99, on sale for $5.39 this week).
Sub-total: $16.17 after 40% off discount
Use printable $2 off Maybelline mascara coupon
Use Ulta $3.50 off $10 coupon
Grand Total: $10.67 for 3 tubes of Lash Sensational ($3.55 per tube)
NOTE 1: Reader Melissa informed me that Ulta automatically deducts the manufacturer's coupon FIRST, regardless of how you present the coupons at the register. So your total must be at least $10 AFTER you subtract the manufacturer's coupon, or you will not be able to use the Ulta $3.50 off $10 coupon.
NOTE 2: You do not have to buy Lash Sensational Mascara to take advantage of this deal. I just used Lash Sensational for this scenario, but you could of course mix and match with other formulas.
PS: Here's a helpful link in case you run into any problems trying to stack coupons this week. Ulta DOES accept both manufacturer's coupons and Ulta store coupons in the same transaction.
Hope that helps!