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Thursday, November 15, 2012

China Glaze and Ardell Cirque du Soleil Worlds Away Collections (press release & photos)

I just received the press release  for the much-anticipated China Glaze Cirque du Soleil Worlds Away Collection, which also includes information and photos of the Ardell lashes collection as well. If you're a milky-glitter fan, there's one polish in particular you're probably going to want in this new collection! Take a peek:

China Glaze® and Ardell® Introduce Exclusive Collections Inspired by Paramount Pictures’ new 3D Film, “Cirque du Soleil™:  Worlds Away”
 
LOS ANGELES (November 15, 2012) – China Glaze® and Ardell® announced today their partnership with Paramount Pictures to offer exclusive collections of nail polishes and eyelashes inspired by the upcoming 3D film, “Cirque du Soleil: Worlds Away” in theaters December 21st.

From the big top to the big screen, visionary filmmaker James Cameron and writer/director Andrew Adamson invite you on an all new 3D adventure: “Cirque du Soleil: Worlds Away.”  A young couple who is separated must journey through the astonishing and dreamlike worlds of Cirque du Soleil® to find each other as audiences experience the immersive 3D technology that will allow them to leap, soar, swim and dance with the performers.

The new China Glaze® and Ardell® “Cirque du Soleil: Worlds Away” inspired nail polish and eyelash collections will bring to life the wonderfully exotic artistry that is presented throughout the film. The China Glaze® nail polish collection combines rich crèmes, soft shimmers and bold glitters to create 12 limited edition shades including:

Keep reading for bottle shots and more...



Whirled Away – Black and white collage glitter

 It’s a Trap-eze – White cream base with multi glitter

  Escaping Reality – Neon raspberry pink
 Surreal Appeal – Rich coral crème

 Def Defying – Lime green crème

 Running in Circles – Cilantro green shimmer

 Hanging in the Balance – Cerulean blue crème

  Water You Waiting For – Shimmering blue green purple
 Creative Fantasy – Grape neon

 Bend Over Backwards – Pepper red shimmer

  Igniting Love – Hot tamale red crème

 
  Get Carried Away – Multi-sized black and red collage glitter with black crème

The “Cirque du Soleil: Worlds Away” inspired collection from Ardell® consists of six attention-grabbing lash styles ranging from more natural styles to feathers and jewel embellished lash strips:




Both collections will be supported by a consumer and beauty trade marketing campaign which includes a billboard in Times Square, print ads, retail displays, a sweepstakes offer and social media efforts.

To coincide with the 3D release of “Cirque du Soleil: Worlds Away,” in theatres December 21, 2012, the China Glaze® and Ardell® film-inspired collections will be available the first week of December 2012 at salons and specialty beauty retailers nationwide, including Sally Beauty Supply and ULTA stores. Individual nail polish shades will retail for $7; eyelash styles will retail for $6.

China Glaze® and Ardell® are divisions of American International Industries.

18 COMMENTS:

  1. OMGGG It’s a Trap-eze = WANT
    :D

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  2. This is such a pretty collection!

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  3. I haven't seen these anywhere yet, but WOW.

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  4. If these sell out before I buy them I'll just scream, lol.

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  5. I want like all of the glitters lol especially the milky one!!!!

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  6. I think I will need Its a Trap-eze! It looks like the only thing that is going to come close to the Asian polish you reviewed the other day. I really liked it but know that I won't find it anywhere near where I live. Also I love love false eye lashes and especially these!

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  7. ARG! Eyelashes! Just when I thought I was safe after Halloween, loooooooook at them! Squee!

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  8. Whirled Away and Trap-eze look tempting, especially Trap-eze.

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  9. Thanks so much for showing this China Glaze Collection. They are all beautiful!
    I'm going to Sally's this coming Saturday so I better just take a little cash and leave
    my debit card at home! LOL

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  10. It’s a Trap-eze looks a lot like an Etude house polish I have called pajama party http://i50.tinypic.com/2lkwxhj.jpg .The glitter in It's a trap-eze appears to be denser though.

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  11. LOVE these! Saw these on transdesign the other day, but I'm waiting for my Sally's to get them in first.

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  12. Asked both Sallys and Ulta. Both told me they would not put out the display until dec.1

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  13. I want whirled away and trap-ezze!

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  14. I found these today! I *knew* if I kept going to Sally's I'd find one early. Someone ALWAYS puts their displays out too soon. I bought It's a Trap-eze of course. I have two of their $5 coupons for this weekend so I left everything else there. *happy dance*

    ReplyDelete

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