Saturday, May 14, 2016

NEW Products from e.l.f. (and Codes to Go with Them)

I just cannot keep up with the constant flow of new products from e.l.f., can you? Well thank goodness readers @kittykatdoesmakeup on Instagram and Heather (@aitch77 on Twitter) kindly gave me a heads-up about these new goodies today, because I totally would have missed them otherwise!

If you're also behind on the latest from e.l.f., here's a quick summary of some brand spankin' new products, as well as a few that have released over the last month or so. Links below will take you directly to the item listings on the e.l.f. website. I'll list some current discount deals and codes down below as well.

This beautiful lacquer lip gloss provides maximum color and brilliant shine, The Vitamin E enriched formula is smooth, comfortable, and moisturizing. Perfect for wearing alone or layered over lipstick for a bold lip statement.

Shades: Clear, Natural, Bold Pink, Purple (pictured), Burgundy

A lightweight and sheer natural looking lip gloss with a hydrating formula helps keep lips soft. This gloss glides on smoothly and melts into lips. Infused with Vitamin A & E, Shea Butter, Jojoba Oil, Grape Oil, and Olive Oil, this formula helps nourish and moisturize lips.

Shades: Cheers to Champagne, Marvelous Mauve (pictured), Pretty Pink Please

NEW e.l.f. Pro Eyeshadow Primer ($4)

This pro-strength primer helps lock on eyeshadow color to avoid fallout, fading, and smudging. The Lightweight texture helps intensify color for a gorgeous look. Enriched with Kaolin Clay to help lock on color and absorb excess oil, along with antioxidant Vitamin E.

This clear wax pencil helps shape and tame brows for a flawless look that stays put. Draw on perfection with this clear pencil that is universally flattering for any hair color. The soft lightweight formula styles, enhances, and keeps brow hairs in place for a groomed, natural look. Enriched with antioxidant Vitamin E to help nourish the skin. 

NEW e.l.f. Beautifully Bare Smooth Matte Eyeshadow ($4)

Create a flawless, natural look with this lightweight liquid matte eyeshadow. This silky smooth formula defines and contours the eyes for long wear. Enriched with Vitamin E to help nourish and hydrate. 

Shades: Blushing Rose, Nude Linen (pictured), Soft Beige

Create a flawless, natural look with this lightweight tinted powder. This silky formula provides light coverage and sets makeup, while also helping to mattify skin and minimize the appearance of fine lines. 

Shades: Fair/Light (pictured), Light/Medium, Medium/Dark, Dark/Deep

Get both of our beautiful new Baked Duos in just one click! 

Baked Highlighter & Blush-Rose Gold 
Baked Highlighter & Bronzer-Bronzed Glow 


As always, I do not know when these products will start popping up in-store at Target and other retailers, but it seems like the gap between when a product launches on the e.l.f. site and when it shows up in-store seems to be getting smaller and smaller these days. In fact, if any of you have already spotted any of these products in-store, I would love to hear from you!

  • GET10OFF - $10 off $30
  • B9eLSvs8 - $5 off $20
  • HELLO - free shipping on $20 (new customers only)
  • Add 2 or more items from the Best Sellers category to your cart to automatically receive FREE Standard Shipping. Discount will be reflected on Step 1 of Checkout. Offer valid for a limited time only.
  • Add product to cart, creating a minimum bag value of $25.  Enter coupon code STUNNERS at checkout to get a FREE Summer Stunners Mystery Gift (51631) OR enter code SWEETIES to get FREE Summer Sweeties Mystery Gift (51633). Limit one per order at promo price. Limit one time use per code. Offers may not be combined. Any out of stock item(s) in kit may be substituted for item(s) of equal value. Offer valid while supplies last. Offer valid until 11:59 PM PT 5/16/2016.

Please note that while new products say "excluded" from  promotions in the item listings, I tested some of these offers out and they worked for me. I added 4 Gotta Glow Sticks to my cart (new products from the Best Sellers page) which came out to $24, and that got me free shipping. Then I added one of the new Beautifully Bare Smooth Matte Eyeshadows to my cart ($4) and that got me to over $25. Then I was able to add code STUNNERS to get the free High Definition Powder as well. My grand total was $28 + tax. You may have to play around a bit with these promos to see what works and what doesn't, but it's worth a shot!

Thanks again, @kittykatdoesmakeup and @aitch77, for the great tips!


  1. Thank you so much! I love the promo codes

  2. I'm in Florida and my coworker was raving about the eyeshadow primer she picked up (at Target) this past week. Don't know about any of the other new releases..but I know where I'm going tomorrow!

  3. I heard the baked collection is a bust.

  4. G, I hope you review the eyeshadow primer. I would love to know how it compares to Milani's.

  5. I can't wait for reviews on these!

  6. ebates is giving 15% cashback.. I've already made two orders in the past few days since you can combine the free shipping item with the $10 off $30 ! such a good deal.

  7. I picked up the finishing powder when I was ordering a couple of the new face brushes and wow, the powder is fantastic! I've been using their translucent loose powder for setting my foundation and had considered that Holy grail status until I tried this newest one. This powder is silky fine, does not settle in my (sorta) fine eye lines, lasts all day and feels literally weightless. I've honestly never had a better setting powder. I hope the matte eye creams get good reviews.

  8. I picked one of the liquid matte eye shadows. The other new products are kind of meh, but I did place an order with some of the Aqua Beauty and other products I've been meaning to get - got free shipping and the "Sweeties" mystery gift, yay.

  9. ELF has been so frustrating lately. They keep canceling items from my orders saying it is due to inventory availability - even though the canceled items still show they are in stock on the website - and they don't reimburse for the tax paid on the unshipped items unless you specifically ask them to. I love the products and price points but they've been dropping the ball lately. Very unreliable.

    1. They used to be notorious for doing that.. I honestly haven't had them cancel an item on me - in a few years. I had HOPED they corrected the problem, but I guess not. :-(

  10. It says "FREE Shipping on 3+ Best Sellers" on their website instead of 2+.


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