In case you haven't heard, on January 17th (this Sunday), Target will launch its very first house-brand line of nail polish on both the Target website, as well as in Target stores.
The new line, called Defy & INSPIRE, will include 38 shades, plus a top coat and base coat. The retail price per bottle will be $7.49 (0.5 oz.). That seems a bit steep to me when it comes to Target and nail polish, but I am guessing they will offer sales, coupons and Cartwheel deals as time goes by, since they tend to do that with other Target house brands like Up & Up.
Perhaps the biggest draw for these nail polishes may be their "tongue in cheek pop culture-inspired names" such as Tribal Counsel (khaki nude) and Make It Work (teal). And for you The Bachelor fans, there are shades like Rose Ceremony (red), The Final Rose (another red), Girls Tell All (bubblegum pink), and Fantasy Suite (midnight blue).