I've mentioned this in the past, but I think it's important for me to go over it again given the volume of emails and comments I've been receiving recently on this topic. If you subscribe to my daily newsletter (link to do so is in the sidebar of this blog), please take a moment to read this through entire blog post (and thank you!).
Many subscribers have expressed frustration about when the newsletter goes out each evening (roughly 7PM Pacific) because often times, the deals I have posted about during the day are already sold out by the time you see them in my newsletter. So I'd like to once again address why this happens, and what you can do to ensure that you don't miss the hot deals I post about here on the blog.
The newsletter service I use (Feedburner) allows me to select when I want the newsletter to go out to subscribers, and I have selected the window of 7-9PM PST for a few reasons. Most importantly that's because, in a perfect world, my last blog post for the day will be before 7PM PST, thus ensuring that the daily newsletter will feature EVERYTHING I have posted about for that day (which is the goal of the newsletter).
Some of you have asked me if I can change the time to perhaps 7AM Pacific, and to that I say NO, I cannot. Why? Well if I sent the newsletter out at 7AM Pacific each day, then it would miss all of the hot deals that I have posted AFTER 7AM that day. In other words, you would not see those deals until 7AM the FOLLOWING day, which would be a full 24 hours or more after I post about them. So sending the newsletter out at 7PM PST ensures that the deals I've posted about at noon, 3PM, 5PM, etc. get to you within just a few hours, rather than 24+ hours after I have posted about them.
Now there are of course hot deals that I sometimes post about after 7PM Pacific some days, but that is the nature of "hot deals." They come through at all hours, and I have no control over that. I try to post about deals the moment I receive them (seriously, I'm guilty of literally running to the computer after seeing something come through on my phone so I can post it as quickly as I can).
I've said this before but let me say again that subscribing to my newsletter is a great way to see everything I've posted about for the day at-a-glance, but it should NOT be used as a way to stay abreast of the hot deals I post about on my blog. You are going to miss out on some hot deals if you rely solely on my newsletter for your updates. There's simply no way around that, due to the nature of newsletters.
If you would like to be alerted about hot deals IN REAL TIME, I strongly suggest that you follow me via social media. I post a link to each and every blog post I write, the moment the post goes live, on the following social media channels:
I am also on Bloglovin' but I do not control when that service posts my blog posts (but they do tend to post them very quickly--just a few minutes after they go live).You can also follow me on Instagram and/or Pinterest, but please be aware I do NOT post about every single blog post I write on those sites. If you rely solely on either of those sites for your info, you are going to miss a lot.
NOTE: If you're not a fan of social media, then I would suggest popping on to my blog a couple times a day (during your lunch break, right after work/school, etc.) and giving my homepage a quick glance for any hot deals that may catch your eye.
Thanks so much for reading, and I hope this answers all of your questions about the newsletter and why it goes out when it does. If you have any other questions, please comment below and I'll do my best to respond. Thanks!