Sad news for All You Magazine readers today.
From Coupons in the News:
A magazine that was once a favorite of couponers, but lost some of its luster lately, is about to fade into history. Publisher Time Inc. has announced it is discontinuing the publication of “All You”, effective with the December edition, and is shutting down the corresponding website at the end of the year.
“We are constantly evaluating our portfolio of brands and products, examining existing assets and assessing their ability to deliver meaningful growth into the future,” the company said in a memo to staff, a copy of which was provided to Coupons in the News. “All You has faced a particularly difficult landscape in the shopper marketing space as well as endemic newsstand challenges… To that end, we have made the decision to cease publication.”
If you’re still a subscriber, the company will offer a replacement Time-owned magazine, to fill out the balance of existing subscriptions.
Read the full article here.
For the first several years of my blog, I wrote about All You Magazine quite often, because they offered lots of high-value coupons for makeup and beauty that you couldn't find elsewhere. Their tagline, "The magazine that pays for itself," was completely true, since using just a few coupons each month would absolutely cover the cost of each issue.
But as the years went by, All You stopped carrying as many beauty coupons, and there was a point where the overall volume of all their coupons decreased dramatically. After reading the original article on Coupons in the News, it sounds like there were a lot of factors that contributed to All You's demise, but the decrease in coupons in each issue seems to have played a role.
I'm sad that the online portion of their website will be going away as well, since I've found lots of great tips and deals on their website over the years. I was even pleasantly surprised to have been featured in an article on the All You website just this past May.
Are you still a reader of All You? If so, are you sad by this news?