Already a well-established product category in Asian countries (especially in Korea, where there are not only cushion foundations, but cushion blushes, cushion lip colors, etc.), there are just a handful of choices here in the US right now (edit: I'm talking about products that are available for purchase in-store in US retailers). Off the top of my head, I can think of Lancome's Miracle Cushion, AmorePacific's Colour Control Cushion, Pur Minerals' Air Perfection Compact Cushion, and I'm sure I'm forgetting some others. Oh! And Stila just released a cushion eyeliner.
Anyway, what I'm trying to say is that there's no drugstore cushion compact yet (you can get the Laneige BB Cushion at Target, but that's hardly "drugstore" at $34).
But that all MIGHT be changing soon...
image source: L'Oreal Hong Kong website
L'Oreal Lucent Magique Cushion Lumiere
Keep reading for the scoop...
NOTE: If you're new to the world of cushion compacts and would like to know what all the buzz is about (and how these differ from other forms of foundation), check out Into the Gloss's article here for a good summary before you read the rest of this post.
So the other night I was checking out Pinterest and I went down the rabbit hole when I saw a photo of this new L'Oreal cushion foundation, which just debuted in Hong Kong and Thailand (and perhaps other regions in Asia, but I'm not sure). Three hours later, I found myself immersed in the cushion compact world, so I figured I'd share my findings with you. Because honestly, no one in my real life would listen to me go on about this for more five minutes. So even if just one of you reads this, then my research was not done in vain!
Here's what I know so far:
- The new L'Oreal Lucent Magique Cushion Lumiere appears to be a luminous foundation (the description on the L'Oreal Hong Kong site simple says: "infused liquid light technology, creating a moist, radiant, flawless airy look. Easy to use with SPF29 PA+++. Refill pack available.").
- This product is only available in Asian countries (as of the time of this post).
- L'Oreal owns Lancome, so perhaps this is their drugstore version of the Lancome Miracle Cushion.
- There are two shades in the L'Oreal Lucent Magique Cushion Lumiere line, but remember that these shades were created for L'Oreal's Asian audience. There could be more (or different) shades if/when this line hits the US.
- If you would like a closer look at the L'Oreal Lucent Magique Cushion Lumiere, check out this post for product shots and this post for a before-and-after application photo. To view a live demo, check out this video (demo starts at about 1:35).
- There are many Asian (and European, and Canadian) drugstore products from brands like L'Oreal, Maybelline, etc., that never make it to the US. There's no way for me to predict if or when we'll get this cushion compact here in the US, so please consider this post informational rather than news-worthy.
So what do you think? Are you already a fan of cushion compacts? Are you excited by the possiblity of this trend hitting US drugstores? I'd love to hear your thoughts!