Chanel is now Coty Inc.’s latest investor. On Tuesday, Coty said it has completed the acquisition of the Bourjois color cosmetics brand from Chanel for approximately 15.43 million shares of Coty’s Class A Common Stock. The all-share deal is valued at roughly $365 million based on Coty’s current stock price, and gives the French luxury powerhouse about a 4 percent stake in Coty. It also connects two billionaire families — the Wertheimers of Chanel and the Reimanns of Germany. Bourjois is positioned as a masstige makeup brand that is sold in approximately 23,000 doors across 50 countries, with strongholds in Western Europe, the Middle East and Asia. The brand was founded in 1863, by French actor Joseph-Albert Ponsin, who developed a line of color cosmetics for his fellow actors.
What does this possibly mean for Bourjois fans? Well hopefully we'll begin to see wider distribution of Bourjois cosmetics here in the US. Back in the day, Bourjois used to be sold at Ulta (anyone remember their in-store displays? They were beautiful!), but we've seen a steady decline in availability here in the US over the years, and now you can basically only get Bourjois at places like ASOS (Urban Outfitters seems to be thinning out their inventory and at Drugstore.com you have to buy two-packs; same goes for Walgreens).
Thoughts about this acquisition?