I haven't asked this question in a while so I thought it would be fun to revisit:
If you could pick one drugstore makeup brand to completely overhaul (packaging, products, shades), which brand would it be?
I think I said Almay or Neutrogena when I first asked this question, and my choices are the same today. I think there are some nice products and formulations in both lines but, overall, I feel that both brands need a packaging update and some extra pizzazz when it comes to their products (especially color cosmetics). Even though both brands seem to emphasize clean, skin-friendly makeup, I think you can still hold to that philosophy but also be exciting and innovative when it comes to packaging and color cosmetics. I'd like to see better pigmentation from both brands when it comes to lip, cheek and eye colors, and also an expansion of their face makeup shade ranges, with much-needed options for Women of Color.