Tuesday, February 3, 2015

Spotted: NEW Essence Cosmetics At Ulta

It's been a while since I've heard about any new Essence Cosmetics displays spotted at Ulta, and this really couldn't have come at a better time since, if you follow Essence on Instagram, you know that they're always releasing new collections that you can't get in the US. It's torture to look at them, but I put myself through it nonetheless!

I know that certain limited edition Essence collections do make their way to regional retailers like Fred Meyer in the Pacific Northwest and HEB in Texas, but for the most part we don't see them in wide distribution here in the US. Now, these products I'm about to show you are NOT limited edition but they're NEW, and that's exciting, right?

image credit: @mmullins35/for Nouveau Cheap
NEW (permanent) Essence Cosmetics at Ulta
(retail: $2.49 - $4.99)

Many thanks to reader @mmullins35 on Instagram for this one. @mmullins35 spotted this display at her local Ulta this week and was nice enough to share this pic with us.

Keep reading for a breakdown of what's in this display...

First of all, you'll be happy to know that everything in this display is already available on the Ulta site. Let's go item by item (the links below will take you to the Ulta listings for more info):

NEW Essence 2-in-1 Eyeliner Pen $3.49
(one shade: Black)

NEW Essence Lash Princess Volume Mascara $4.99
(one shade: Black)

Essence XXXL Shine Lipgloss $2.49
(these are not new, so I'm guessing these are two new shades)

NEW Essence 3D Eyeshadow $3.49
(three shades in the display but six shades total in the range: Irresistible First Love, Irresistible Full Moon Flash, Irresistible Midnight Date, Irresistible Vanilla Latte, Irresistible Choco Cupcake, Irresistible Caramel Cream)

NEW Essence Gel Look Plumping Top Coat $2.99

NEW Essence Smoky Eyes Set $3.49
(two shades: Smoky Night and Smoky Day)

Also, if you plan to do a little Essence haul on the Ulta site, remember that you get a FREE Essence Big Lashes Waterproof Mascara (I love Essence mascaras!) with any Essence of purchase of $10 or more. 

Thanks again, @mmullins35, for this sighting and pic. I really appreciate it!


  1. There are 2 top coats in this display - the second is a holo top coat, reminds me of the Northern Lights one. It's also 2.99

  2. I bought the princess mascara. I've only used it once but it wasn't half bad. Fred Meyer 97005.

  3. I fell in love with essense while being in Germany. I put myself through the same torture every day.

  4. I've heard their lipsticks are awesome.

  5. The mascara is amazing. It everything my wimpy lashes need!

  6. YAY I need the 3D eyeshadows! :D

  7. I was at Ulta yesterday and they apparently were getting ready to put this out... The display was on the counter behind the registers and the products were next to it. I too, torture myself by following their cute limited editions :(

  8. I went back to get the mascara but couldn't bring myself to buy it because none of them were sealed at all! I was able to open it and see the brush. For all I know someone could have used it like a tester >_< Maybe if I ever place an online order or they start sealing their mascaras, I will try it.


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