Sorry folks, this one's OVER.
Keep reading for the scoop...
TODAY ONLY (11/30), Ulta is offering both 40% off all Maybelline eye and lip cosmetics and BOGO1/2OFF all Maybelline eye and lip cosmetics online HERE. PLUS, you can use the Ulta $3.50 off a $10 purchse coupon, PLUS you get free shipping on orders $25+, no code required.
I've just been informed by several readers that both discounts are no longer being applied to each item. It appears that people are only getting the BOGO1/2OFF now, and that the 40% off deal ended at 5PM CST. I apologize for any frustration that this post may have caused--I'm passing along the updates I'm receiving from readers as quickly as possible.
Thanks again to everyone who took the time to let me know about this one. I truly appreciate it!