Wednesday, November 12, 2014

Rimmel Wonder'Lash Mascara with Argan Oil Has Landed in the US

Right on schedule! Remember back in August when I told you that Rimmel had just released a new argan oil mascara in the UK? It seems that about 3-6 months after Rimmel releases something in the UK, they release it in the US. And what do you know...

image credit: Jazzy for Nouveau Cheap
NEW Rimmel Wonder'Lash Mascara with Argan Oil
(retail: $9.99 at CVS; 0.37 oz)

Thanks to reader Jazzy (@beautyfoolgrl on Instagram) for the above pic of the display that she spotted at Harmon this week. Also, reader Annie (author of Drugstore Dreamer blog) spotted this display at CVS and shared some pics as well. Keep reading for a closer look...

This display has a $1 off coupon tear-pad (yay!). As for the mascara, there's both a washable formula (two shades) and a waterproof (one shade).

image credit: Annie for Nouveau Cheap

Annie also shared some close-ups with us:

image credit: Annie for Nouveau Cheap
001 Black (washable)

image credit: Annie for Nouveau Cheap
003 Extreme Black (washable)

image credit: Annie for Nouveau Cheap

image credit: Annie for Nouveau Cheap
Washable formula ingredients

image credit: Annie for Nouveau Cheap
001 Black (waterproof)

image credit: Annie for Nouveau Cheap

image credit: Annie for Nouveau Cheap
Waterproof formula ingredients

The Rimmel US website has a URL for this mascara but no content as of the time of this post. I would guess that there will be info there soon. 

In the UK, this product is called Wonder'Full Mascara with Argan Oil. For product info and to see the UK TV spot, click HERE. For a review of this mascara, check out UK blogger Really Ree's post HERE

Are you a Rimmel mascara fan? If so, is this one on your "must-try" list? If you already own this mascara, I'd absolutely love to hear how it's been working for you!

Thanks so much, Annie and Jazzy, for the great sightings and pics!


  1. DAMMIT I've been on the hunt for this! I knew it would be out anytime. My BB&B has a beauty section but they don't carry Rimmel so I've been stalking Meijer. :P

  2. YESS i have been waiting for this product. I hope they have it in a cvs near me so I can grab it and rub it all over my lashes :)

  3. I picked this up a few months ago while in Italy! I like it so far. I find it adds polish, but not a ton of length or volume. I'm not much of a fan of the brush, though; the way it tapers at the end means that when you try to get your inner lashes, it's really easy to get huge clumps of mascara on them.

  4. Is this washable mascara a "tubing" mascara that you can remove with warm water?

    1. According to a You Tube review, the non-waterproof formula can be easily washed off w/warm water.

  5. I hope to try this one out soon. This mascara is added to my list of the new mascaras that came out from Maybelline and Cover Girl. Looking for all three of them.

  6. Hmmm, kinda wish they had separate ingredients for the Argan Oil. In the ingredients they have "Argania Spinosa Kernal Oil" which is the Argan Oil and one of the terms for Argan Oil but I wonder if its 100% pure Argen Oil or if they added anything to it. Still will try it most likely, lol.

  7. I'd love to see a review on this. I just saw the display at my CVS and ALMOST got it but decided to wait until I hear what it's like.

  8. This Rimmel product is also sold @Walgreen's. Not all stores carry the waterproof formula. There are reviews on You Tube, but like w/any product, what works for some may not work for all.


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