L'Oreal owns Urban Decay, Maybelline, Garnier, Essie and lots of other brands that many of us know and love. And just this past June, L'Oreal acquired NYX. But did you know that Carol's Daughter can now be added to that list?
Keep reading for the official press release and to watch a video announcement from Lisa Price, founder of Carol's Daughter...
From the L'Oreal website:
Following a multi-channel distribution model, Carol’s Daughter offers a comprehensive range of products that are available at specialty beauty stores, mass retailers, on HSN, through e-commerce and at Carol’s Daughter branded stores in New York City.For the 12 months ending September 30, 2014, Carol’s Daughter had net sales of US $27 million.
“Carol’s Daughter possesses an expertise in the multi-cultural consumer segment, a rapidly expanding market that represents an important growth opportunity in the beauty industry,” said Frédéric Rozé, President and CEO of L’Oréal USA. “This acquisition will enable L’Oreal USA to build a new dedicated multi-cultural beauty division as part of our Consumer Products business, and strengthen the company’s position in this dynamic market.”
Carol’s Daughter will continue to operate out of their New York City headquarters under the brand’s current leadership team. This acquisition further enhances L’Oréal USA’s roster of American brands which includes Maybelline NY, Kiehl’s, Essie, Urban Decay, Clarisonic and NYX.
“I have worked hard for the past 21 years nurturing my brand and am thrilled that we will have a new home with L'Oréal USA," said Lisa Price, Founder and President of Carol’s Daughter. “L’Oréal has a proven track record of helping established companies achieve their full potential while staying true to the core of the brand and they have an understanding of the future of multi-cultural beauty. I could not be more proud to begin this next chapter of the Carol's Daughter brand with them. I know that my mother (Carol) is smiling as well.”
What are your thoughts about this news? As a longtime fan of CD, I'm hoping that we will soon have better access to the full range of products from the brand. Back in March, Target started to carry select Carol's Daughter products both online and in-store and I hope that this continues. I'd love to have easier access to my beloved Almond Cookie.